The worlds of high fashion and ballet dancing meet in the new Salvatore Ferragamo F/W 2008-09 campaign. The ad campaign features supermodel Claudia Schiffer alongside world renowned dancer Roberto Bolle.
The black and white campaign has a theme of an old Hollywood movie star meeting the superstar dancer backstage after a show.
Photographed by the ever ubiquitous Mario Testino at the Teatro San Carlo in Naples, Claudia embodies the persona of a glamorous movie star and looks uber chic in the retro outfits. Roberto looks at home under the spotlight in his dancing outfits. He does get to wear a sharp looking black suit from the new line in a couple of shots.
Roberto Bolle is an Italian ballet dancer who performed for the likes of Queen Elizabeth II, Pope John Paul II, and had an amazing solo in the 2006 Winter Olympic Games in Turin.
Enjoy the campaign in the gallery below, plus five incredible shots from Roberto Bolle's portfolio.
Key Themes Behind This Trend
- Fashion Meets Ballet
- The intersection of fashion and ballet provides opportunities for designer collaborations to create functional and stylish dancewear for both professionals and amateurs, as well as for fashion brands to explore new creative avenues.
- Old Hollywood Glamour
- With the resurgence of vintage and old Hollywood-inspired fashion, there is potential for fashion brands to collaborate with film studios and vintage collectors to create unique and nostalgic collections that cater to this growing trend.
- Celebrity Endorsements
- The use of high-profile celebrities from different industries in advertising campaigns can effectively target multiple demographics and align the brand with aspirational qualities that these celebrities possess.
Where This Applies
- Fashion
- The fashion industry can explore the potential of collaboration with ballet companies and dancers, as well as tapping into the demand for vintage-inspired fashion pieces.
- Performing Arts
- The performing arts industry can leverage off the growing interest in ballet and explore collaborations with fashion brands to create branded merchandise and sponsorships.
- Advertising
- Advertising agencies can capitalize on the use of celebrity endorsements and cross-industry collaborations to create memorable and effective campaigns that reach wider audiences.
