These VIP backstage editorials take viewers on a tour of what lays behind the scenes of numerous fashion productions and photoshoots. Style enthusiasts rarely get a chance to see how magazine photoshoots are put together, leaving them in the dark for the most part.
Custom on-the-spot tailoring and the last minute additions of makeup are side-swept in place of the final cut. Despite this norm, all-access photo volumes and video lookbook previews have invited consumers to see how events are put on, showcasing the many detailed processes that lay behind them. This raw interpretation of the in-vogue industry is novel, and actually serves to entice a growing niche of informed clients, now knowledgeable on the subjects of cosmetics, lighting and even interpersonal relationships.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
