Tico Torres, Bon Jovi’s drummer, is responsible for the creation of the "Rock Star Baby Collection." He recognized that all hip parents were missing really rocking collections of baby clothing and accessories.
He ditched the pastel tones of traditional baby clothes, and instead used the real colors of Rock, black and white, and embellished with tattoo prints, skulls and stars. Torres designed strollers, carpets, furniture, towels, clothing, a line of natural cosmetics, baby bottles, pacifiers and more, all for the Rock Star Baby label.
Now long after the line's debut, Torres became the proud father of little Hector, which inspired his statement that, "Every baby is considered a Star."