Strawberries, Cherries, Acai, Oh My!

 - Nov 15, 2009   Updated: Apr 1 2011
Berries are the sweetest of all the fruits, and these berrylicious breakthroughs are extra sweet. Some are obviously bad ideas (see the Strawberry Coat), but some are inspired ways to live a healthier life. Berries, be they blueberries, açai berries, or blackberries, are some of the healthiest foods on earth. Flip through these berrylicious breakthroughs and you'll feel healthier already.

Implications - There is something playful and alluring about products that embrace colorful and natural items for their inspiration and these trends are prime examples of how companies can inject energy into their designs in this way. Anything that has a tasty or delicious connotation -- even if just on an aesthetic level -- is going to elicit a visceral response from consumers. This is a very good thing especially in advertising.