Latest in the line of 'celebrity' endorsements to hit the UK is strawberry and cream flavoured limited edition stilton called Bagpuss cheese.
The Bagpuss cheese is a mild stilton, with hints of strawberries and cream. It's pink and white striped, in honour of its name sake. 10p from each sale of the cheese will go to Asthma UK, which turns 80 years old this month. It is available only from Morrisons, who chose Asthma UK as its charity.
Personally I think it sounds foul, but I have not tasted it as of yet, so can't comment... If you have, then let me know.