Fruit4Thought, a Toronto-based start up, has quickly begun snapping up market share among offices both small and large. The business model is remarkably simple: deliver fresh fruit to Toronto employers in either large or small quantities.
Many trends in health and well-being tend be short lived fads, but it's tough to argue with this one. Based on their continually growing client list, Fruit4Thought appears to have many deliveries ahead.
Implications - In today's society, health and environment concerns amongst consumers continue to rise at an unprecedented rate. Businesses that are able to provide easily accessible and affordable products to assist in maintaining a healthy lifestyle will appeal to many individuals.