Claire Morgan's 'Fluid' installation features rotting strawberries and a taxidermied crow, and yet I'm still captivated by it.
Claire Morgan's 'Fluid' was created for Northumbria University as a part of their 'Building With Colour' exhibition. Her installation features a rotting cloud of strawberries, through which a taxidermied crow has fallen to his death. Creepy.
Implications - Playing it safe is rarely a sure-fire success strategy in the business or advertising world. When you aren't afraid to make a bold impression (as the artist behind this captivating piece definitely was not), you automatically set yourself up to create a lasting impact on your target audience. This is a lesson that any marketing campaign or awareness initiative should keep in mind, especially when trying to be heard through all the noise of the modern marketplace.
Key Themes Behind This Trend
- Bold Impressions
- Making bold impressions creates a lasting impact on the target audience, providing disruptive innovation opportunities for marketing campaigns and awareness initiatives.
- Unconventional Materials
- Using unconventional materials in art installations sparks creativity and offers opportunities for disruptive innovation in material sourcing and production processes.
- Embracing Controversy
- Embracing controversy in creative works challenges norms and presents opportunities for disruptive innovation in storytelling and brand messaging.
Where This Applies
- Art and Design
- The art and design industry can explore the use of unconventional materials and controversial themes to create disruptive and impactful works.
- Advertising and Marketing
- Advertising and marketing professionals can incorporate bold impressions and controversial elements into campaigns to disrupt the market and capture attention.
- Material Sourcing and Production
- The material sourcing and production industries can explore alternative materials and processes inspired by unconventional materials used in art installations.
