Claire Morgan's 'Fluid' installation features rotting strawberries and a taxidermied crow, and yet I'm still captivated by it.
Claire Morgan's 'Fluid' was created for Northumbria University as a part of their 'Building With Colour' exhibition. Her installation features a rotting cloud of strawberries, through which a taxidermied crow has fallen to his death. Creepy.
Implications - Playing it safe is rarely a sure-fire success strategy in the business or advertising world. When you aren't afraid to make a bold impression (as the artist behind this captivating piece definitely was not), you automatically set yourself up to create a lasting impact on your target audience. This is a lesson that any marketing campaign or awareness initiative should keep in mind, especially when trying to be heard through all the noise of the modern marketplace.
Mosaics Made of Fruit
Light Boxes for Fruit
Playful Pop Culture-Referencing Ads
Library-Urban Farm Hybrids
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