Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Miracle Fruit

Ancient Berries Could Battle Obesity, Diabetes

— April 12, 2007 — Lifestyle
Wouldn't it be so much easier if healthier foods tasted like candy? That you could load up on sweet treats and eat as much sugary goodness as you want without worrying about an expanding waist line or diabetes?

If this idea delights you, you'll be thrilled to know that it is possible, and has been possible for hundreds of years. The Miracle Fruit, or Miraculous Berry, has been known by natives of West Africa for hundreds of years.

Imagine a saccharine stick of rhubarb or lemon as sweet as cotton candy. You can transform any sour or bitter food into something sweet; all you have to do is chew the red, coffee-bean size berries before your meal.

The berries themselves don't have a great flavour; it's the miraculin molecules inside that are responsible for the sweetening. The molecules bind to your taste buds and, for the next 30-120 minutes, make everything that touches your tongue taste sweet.

Those who have had it say the natural bitterness of beer is sweetened, making it taste smoother and creamier. One taster liked it to the taste of a chocolate milkshake. A good goat cheese also comes highly recommended; a Wall Street Journal article quoted one person saying the cheese tasted like it were covered in powdered sugar.

The Miracle Fruit is beginning to gain popularity by culinary experts around the world. The Japanese have begun freeze-drying and canning the berries. Tokyo's Mandarin Oriental hotel and the Four Seasons Resort in Palm Beach feature them as a dessert.

It could be a major breakthrough for diabetics to use in place of chemical sweeteners like aspartame. Some cancer patients have found the berries get rid of the metal taste left in their mouths after chemotherapy

To date it is legal to grow and sell the berries in the U.S., but they aren't FDA approved as additives. In the 1970s, Americans Robert Harvey was able to turn the berries into powder and tablet form. His company, Miralin, made everything from gum to popsicles to straws coated in miraculin. Later that year, the FDA deemed miraculin a food additive that would require years of testing before it could be considered safe and Miralin filed for bankruptcy.

Surely it is only a matter of time before the berries are approved. They are quickly gaining international popularity, and with the recent article about the fruit in The Wall Street Journal, people will begin demanding samples of the little miracle that could change our diets forever.

*Unfortunatley the video is in Japanese, but it still shows the fruit and its effects.
3.9
Score
Popularity
Activity
Freshness