Could Yumberry Juice be the next hip super-drink? By the raves it has been receiving and the health benefits of the Yangmei fruit, Yumberry is on course to be a winner. Produced in China by the Yumberry Juice Company, who renamed the fruit for improved marketability, the beverage is bursting with antioxidants and vitamin C.
"Yangmei fruit grows in stream-surrounding hill regions above 550m altitude, suited to being the forms of organic production free from pesticides and fertilizer," AppetiteforChina says. "It's a genuinely natural drink."
Apparently the flavour of the Yangmei fruit is on the tart side, similar to a pomegranate, and what an adorable berry it is! The bumpy little red fruit is bountiful and in season in southern China during May. I'll be watching for Yumberry Juice in my grocery store.
Key Themes Behind This Trend
- Super-drinks
- Yumberry Juice is part of the growing trend towards health-focused, functional beverages.
- Antioxidants
- With Yumberry Juice being high in antioxidants, there is an opportunity for other food and drink products to incorporate this ingredient into their offerings.
- Organic Production
- As consumers become increasingly concerned with the origins of their food and drink, there is an opportunity for companies to utilize organic production methods, as seen with Yumberry Juice and the Yangmei fruit.
Where This Applies
- Beverage
- There is an opportunity for the beverage industry to create more functional, health-focused products that incorporate natural ingredients like Yumberry Juice and the Yangmei fruit.
- Superfoods
- The growing interest in superfoods could create opportunities for the sale of natural products like Yumberry Juice and the Yangmei fruit, as well as other exotic fruits and berries.
- Organic Farming
- There is an opportunity for the organic farming industry to supply increasingly popular ingredients like the Yangmei fruit, as seen with Yumberry Juice, that are free from pesticides and fertilizers.
