Yung Du has created a line of sweaters that are oversized, quirky and unconventional.
The design line by Yung Du features giant strawberry and watermelon prints as well as fruit hats. The looks also include giant faces and animals. The designs certainly aren’t made for wallflowers, but are perfect for those who like strong prints. At the very least, they look super comfortable and would make for great conversation (particularly the berry hats).
Implications - Thanks to the prevalence of street style blogs and social media outlets where people post personal pictures, there has been an increased value placed on fashion-related originality. A company can appeal to originality obsessed consumers by investing in products that are fashionable and feature avant-garde designs. By creating products that are immediately distinguishable, the company attracts attention from style-conscious consumers.