Halo-shaped shower heads, bespoke fitness equipment and $370,000 chess sets are a few of the top August 2016 luxury products.
While there are a few examples like the OVO-branded 24k gold Air Jordans and the $1,975) Luxury Zebra Cro dessert that are gilded to look opulent, most of these luxury products are understated in design. For example, Chanel's latest jewelry collection takes inspiration from humble wheat fields, while Donald Judd's simple chairs are ultra-minimalist, but also ultra-expensive. Louis Vuitton is known for its distinctively patterned emblem, but it is also adopting a more simplistic packaging system that's inspired by a color scheme that was first used in 1854.
These understated luxury products convey to consumers that they are worthwhile investments that are unassuming, yet timeless.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
