Animals used for emotional responses in advertising
Implications - Whether the intention is to launch a new product or to promote a cause, the use of animals in advertising strikes an emotional response amongst viewers that is extremely powerful. With over 63% of American households owning pets, the connection the average viewer has with animals is hard to surpass.
Trend Themes
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Using Animals in Advertising — As viewers have a strong emotional connection with animals, businesses can leverage this trend to create impactful advertisements that promote new product launches or causes.
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Linking Fuel Consumption to Animal Cruelty — This trend offers a disruptive innovation opportunity for car manufacturers to prioritize the development of more fuel-efficient vehicles.
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Controversial Weight Loss Advertisements — While these advertisements aim to shock, businesses should consider the potential backlash and choose sensitive and respectful messaging when promoting their services.
Industry Implications
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Advertising — Businesses that use emotional and impactful advertising can benefit from leveraging animals in their campaigns.
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Automotive — Car manufacturers should prioritize fuel efficiency to reduce the negative impact on animals and the environment.
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Fitness and Weight Loss — Business professionals should consider the potential repercussions before creating promotions that might be seen as sensitive or offensive.
6 Featured, 6 Examples:
347,187 Total Clicks
Date Range:
Jun 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
