Category
Lifestyle
Assisted Choices
5.0
Trend score
Trend
What is the Zoovertising trend?
Zoovertising: Whether the intention is to launch a new product or to promote a cause, the use of animals in advertising strikes an emotional response amongst viewers that is extremely powerful. With over 63% of American households owning pets, the connection the average viewer has with animals is hard to surpass.
Trend themes
Themes within the Zoovertising trend
Three behaviours holding the trend together01
Using animals in advertising
As viewers have a strong emotional connection with animals, businesses can leverage this trend to create impactful advertisements that promote new product launches or causes.
02
Linking fuel consumption to animal cruelty
This trend offers a disruptive innovation opportunity for car manufacturers to prioritize the development of more fuel-efficient vehicles.
03
Controversial weight loss advertisements
While these advertisements aim to shock, businesses should consider the potential backlash and choose sensitive and respectful messaging when promoting their services.
Industry implications
What the Zoovertising trend means for industry
Where the trend changes the playbookFor
Advertising
Businesses that use emotional and impactful advertising can benefit from leveraging animals in their campaigns.
For
Automotive
Car manufacturers should prioritize fuel efficiency to reduce the negative impact on animals and the environment.
For
Fitness and weight loss
Business professionals should consider the potential repercussions before creating promotions that might be seen as sensitive or offensive.
Trend signals
Trend signals for Zoovertising
Trend score 5.0 out of 10, from popularity 69%, activity 74%, freshness 8%.
Popularity69%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Zoovertising trend
6 featured examples from Jun 6 to Aug 31, 2008CategoryAutos
Killing Animals For Oil
Toyota Prius Awareness Campaign
Opportunity for car manufacturers to invest in research and development to create more fuel-efficient and environmentally-friendly vehicles.
CategoryMarketing
Denim Fish
Extraordinary Quiksilver Deep Blue Ads
Opportunities for advertising agencies to push the boundaries of creativity and develop campaigns that captivate audiences with unconventional materials and concepts.
CategoryTech
Skinned Animals as Advertising
Skinless Argentina 2008 Shows The Other Part of a Fur Coat
Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion production processes.
CategoryMarketing
10 Enticing Zoo Ads
Creative Buenos Aires Zoo Campaign
Disruptive innovation opportunity in the advertising industry by creating unique and engaging campaigns for businesses.
CategoryMarketing
Kittens as Dish Rags
Alka Seltzer: Hangover is Dangerous
Opportunity for agencies and brands to create impactful campaigns using humor and creativity.
CategoryMarketing
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
This article highlights the potential impact of insensitive advertising, suggesting an opportunity for the advertising industry to prioritize ethics and social responsibility.
