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Zen Audio

A desire for health and wellness has users turning to more tranquil tech devices

Implications - Prioritizing wellness over entertainment, consumers are turning to tech devices that offer peace and tranquility. Providing relaxation through natural and soothing sounds, these accessories reflect a shift towards more utilitarian technological goods.
Trend Themes
1. Wellness-focused Tech Devices - Consumers are shifting towards utilitarian technological goods that prioritize wellness over entertainment, reflected in the popularity of devices like health-focused alarm clocks.
2. Personalized Relaxation - Users seek personalized relaxation through devices like sound-generating pillows and soothing meditation apps that allow them to choose their own sounds and customize their experience.
3. Discreet Noise-cancelling - Crowd noise-cancelling headphones perfectly reflects consumer desires for quietude and seclusion without the need for noise-masking, clunky headphones or ear plugs, with businesses being able to innovate more discreet designs and features.
Industry Implications
1. Health and Wellness - The trend towards wellness-focused tech devices and personalized relaxation offers new and growing opportunities for the health and wellness industry.
2. Electronics - As more consumers prioritize peace and tranquility over entertainment, the electronics industry can innovate to provide quieter and more utilitarian tech goods.
3. Travel - Therapeutic eye masks, and devices like the Traveler’s Eye Massager, offer opportunities for businesses to disrupt the travel industry by creating devices for wellness and relaxation during travel.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
475,481 Total Clicks
Date Range:
Aug 13 — Jun 15
Trending:
Mild
Consumer Insight Topics:

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