Wired Expectancy

The internet as a tool to connect mothers from around the world

Implications - Increasingly, web savvy mothers are logging onto sites dedicated to parenting, both to share tips and ideas, as well as exchange services. Although strangers in real life, the internet creates a trust and bond between mothers base on their shared maternal responsibility and societal role.
SCORE 2.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,401 Total Clicks
Feb 08 - Oct 08
Untested
Life-Stages
Featured Examples
USB Pregnancy Tests - The p-Teq Hoax
SCORE 4.5
Average 5,928 Clicks Pub: Apr 1, 08
USB Pregnancy Tests
The p-Teq Hoax
If this isn't real, as medgadget.com suggests, then it will undoubtedly be a reality in the near future. A product called p-Teq claims to be a USB pregnancy test kit. Pee on it, plug it in to your computer,… [More]
Celebrity Mom Charities - Nicole Richie's Gift Registry For Needy Moms
SCORE 1.6
Untested 7,337 Clicks Pub: Aug 15, 08
Celebrity Mom Charities
Nicole Richie's Gift Registry For Needy Moms
Nicole Richie will soon be launching a charitable online gift registry that will provide baby items for moms that cannot afford them. The site will be run through the Richie-Madden Children's Foundation… [More]
Sites for Mr. Mom - Diaper Dude
SCORE 1.3
Untested 4,407 Clicks Pub: Mar 26, 08
Sites for Mr. Mom
Diaper Dude
The Mr. Mom movement is growing stronger by the day, with more fathers participating in the hands-on parenting process, some even choosing to stay home with the kids while their wives go out and win the… [More]
Rental Culture for Kids - Baby Plays
SCORE 2.4
Untested 3,339 Clicks Pub: Feb 11, 08
Rental Culture for Kids
Baby Plays
Trend Hunter has covered rental culture in the past; we've seen iPhone rentals, pet and garden rentals, EV city cars, the ability to rent designer 'it' bags and even luxury car time shares. Last year… [More]
Online Baby Classifieds - WeeUsables
SCORE 1.4
Untested 2,390 Clicks Pub: May 25, 08
Online Baby Classifieds
WeeUsables
Buy, sell, and trade your baby stuff. That's the idea behind the newly launched site, WeeUsables.com, and it's a good idea considering a baby is born every seven seconds or so. The home page greets with… [More]
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