Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Wired
Expectancy
The internet as a tool to connect mothers from around the world.
2.2
Trend score
Trend
What is the Wired Expectancy trend?
Wired Expectancy: Increasingly, web savvy mothers are logging onto sites dedicated to parenting, both to share tips and ideas, as well as exchange services. Although strangers in real life, the internet creates a trust and bond between mothers base on their shared maternal responsibility and societal role.
Trend themes
Themes within the Wired Expectancy trend
Three behaviours holding the trend together01
Parenting Social Networks
Parents worldwide share parenting tips, ideas, and services increasingly through parenting-centric social media sites and communities.
02
Rental Economy
Renting consumer goods, including toys, designer bags, and luxury cars has emerged as an economical solution for the masses, disrupting the traditional ownership business model.
03
Digital Pregnancy & Childbirth Tools
The integration of technology into pregnancy and childbirth has disrupted the traditional tests and tools, leading to the development of digitally enhanced pregnancy test kits and other tools that provide intricate information to users.
Industry implications
What the Wired Expectancy trend means for industry
Where the trend changes the playbookFor
Social Media
Parents utilize parenting-centric social media sites and communities and thereby leverage them for creating inclusive and supportive communities worldwide.
For
Consumer Goods and Rental Services
Renting consumer goods is finding traction with the masses with traditional ownership losing ground, giving businesses an opportunity to tap the rental economy with carefully designed, economically viable, and sustainable solutions.
For
Healthcare and Technology
The integration of digital and technological tools in healthcare, particularly in pregnancy and childbirth, provides detailed and accurate information to users, disrupting traditional tests and ultrasound methods.
Trend signals
Trend signals for Wired Expectancy
Trend score 2.2 out of 10, from popularity 36%, activity 24%, freshness 8%.
Popularity36%
Activity24%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wired Expectancy trend
5 featured examples from Feb 12 to Aug 15, 2008CategoryUnique
USB Pregnancy Tests
The p-Teq Hoax
The healthcare industry can benefit from incorporating digital health monitoring technologies to enhance patient care and offer more accurate diagnoses.
CategoryPop Culture
Celebrity Mom Charities
Nicole Richie's Gift Registry For Needy Moms
Disruptive innovation opportunity: Develop innovative approaches to fundraising and increasing impact for nonprofit and charity organizations.
CategoryPop Culture
Sites for Mr. Mom
Diaper Dude
The increasing involvement of fathers in parenting is creating a demand for baby products that are designed with dads in mind, including diaper bags, strollers, and clothing.
CategoryPop Culture
Rental Culture for Kids
Baby Plays
The toy industry can capitalize on the trend of toy rental services by creating subscription-based models and offering a wide range of toys for different age groups.
CategoryLife-Stages
Online Baby Classifieds
WeeUsables
The growth of P2P baby marketplaces like WeeUsables.com disrupts traditional e-commerce models, providing a direct channel for parents and caregivers to buy and sell baby-related…
