Category
Lifestyle
Serial Snacking
Trend cluster
Category
Western Obesity
Obsession
North America struggles with health and adapts to larger life.
3.7
Trend score
Trend
What is the Western Obesity Obsession trend?
Western Obesity Obsession: The United States is facing an obesity pandemic and now fashion, art and even product design is being influenced by this health trend. Gyms that only admit obese people and plump food icon satires are just some examples of how overconsumption are being dealt with by North American communities.
Trend themes
Themes within the Western Obesity Obsession trend
Three behaviours holding the trend together01
Obesity pandemic
The rise in obesity rates has led to various industries, such as fashion, and even product design, being influenced by this health trend.
02
Satirical food icons
Pop artists and ad campaigns are revamping food product mascots to reflect a more realistic and less appealing image.
03
Targeted fitness facilities
Downsize Fitness demonstrates a need for gyms and fitness centers specifically targeting the severely overweight population.
Industry implications
What the Western Obesity Obsession trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketing and advertising industries have an opportunity to create campaigns that push realistic and healthy lifestyle choices.
For
Health and Fitness
The health and fitness industry can capitalize on the growing trend of tailored exercise and diet programs specific to the user's body type and health concerns.
For
Consumer Goods and Services
The consumer goods and services industry can innovate products that accommodate the overweight population with technologies, such as Stair of the Dog 2022.
Trend signals
Trend signals for Western Obesity Obsession
Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.
Popularity54%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Western Obesity Obsession trend
6 featured examples from Oct 12, 2011 to Jan 28, 2013CategoryLifestyle
Shocking Obesity Infographics
The Skinny on Fat Graph is Informative and Shocking
The obesity epidemic creates a demand for innovative products and services focused on weight management, nutrition, and overall well-being.
CategoryMarketing
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
The Super Rich 1965 campaign showcases the power of simple, clever advertising that can successfully communicate brand messaging.
CategoryLifestyle
Shocking Obesity Rate Graphs
The Weight of Obesity Infographic Weighs the Health of Each Country
The fast food industry has an opportunity to offer healthier options to combat obesity.
CategoryLifestyle
Porky Pooch Stairlifts
The Stair of the Dog 2022 Prototype Targets Overweight Canines
CategoryArt & Design
Sugary Sweet Manipulated Mascots
Ron English Creates a More Realistic Depiction of Classic Cereals
An opportunity for food companies to rebrand and market their products with a focus on health-consciousness and transparency in ingredient labeling.
CategoryLifestyle
Fat-Only Gyms
Downsize Fitness Admits Only People 50 Pounds and Over Overweight
Disruptive innovation opportunity: Establishing specialized gym facilities targeting overweight individuals.
