Porky Pooch Stairlifts

The Stair of the Dog 2022 Prototype Targets Overweight Canines

Developed by insurance company More Than, Stair of the Dog 2022 is a stairlift prototype that has been made specifically for the canine species. More Than predicts that by the year 2022, over half of the United Kingdom's dogs will be overweight due to overeating and poor care. As ridiculous as this contraption may appear, it could very well be needed for many households since carrying obese dogs up the stairs is nigh impossible for many.

The ridiculousness of the Stair of the Dog 2022 prototype also brings to light the need to change the health habits of both pet owners and dogs. Nevertheless, the manufacturers are hoping that their £5,000 doglift will eventually be produced for a growing market.

SCORE
4.5 out of 10
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50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
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Popularity 55%
Activity 73%
Freshness 8%