Home good brands are now taking cues from the wellness movement
Trend - Brands in the home goods and furniture space are now taking cues from the wellness industry by curating pieces that highlight their simplicity and adherence to "mindfulness." These range from sunlight-harnessing wall clocks to biophilic furniture collections.
Insight - As the wellness industry continues to grow through platforms like social media and the support of influencers, consumers are looking for ways to implement this lifestyle consistently in their daily routines. These consumers, generally consisting of Gen Z and Millennials, are seeking to slow down the pace of their busy lives and shift to focus on work-life-balance and mental health. As a result, they flock to products that are not only aesthetically pleasing but offer wellness-related benefits as well.
Insight - As the wellness industry continues to grow through platforms like social media and the support of influencers, consumers are looking for ways to implement this lifestyle consistently in their daily routines. These consumers, generally consisting of Gen Z and Millennials, are seeking to slow down the pace of their busy lives and shift to focus on work-life-balance and mental health. As a result, they flock to products that are not only aesthetically pleasing but offer wellness-related benefits as well.
Workshop Question - How can your brand appeal to consumers looking for products centered around wellness?
Trend Themes
1. Wellness Home Goods - Home good brands are taking cues from the wellness industry by curating pieces that highlight their simplicity and adherence to "mindfulness."
2. Biophilic Design - Furniture companies are utilizing colors, materials and textures that are as inviting as they are ergonomic.
3. Smart Wellness Beds - Adjustable smart bed bases and frames are now caring for not just the mind but also the body and spirit.
Industry Implications
1. Home Goods - The wellness movement is causing home good brands to create products that offer wellness-related benefits.
2. Furniture - Furniture companies are utilizing biophilic design elements to create aesthetically pleasing pieces that offer wellness-related benefits.
3. Smart Tech - Adjustable smart bed bases and frames are merging smart technology with wellness to provide a holistic approach to wellness.
9 Featured, 81 Examples:
258,180 Total Clicks
Date Range:
Aug 19 — Dec 21
Trending:
V. Hot
Consumer Insight Topics:
