Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscaled
Performance
Performance additives are elevated with organic ingredients.
3.7
Trend score
Trend
What is the Upscaled Performance trend?
Upscaled Performance: Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product from a "short-cut" to health, to a long-term, high-quality investment. As consumers continue to value the body-as-a-temple ethos, they search for products that not only provide tangible results, but do so in a way that is holistic.
Trend themes
Themes within the Upscaled Performance trend
Three behaviours holding the trend together01
Focus on Natural Ingredients
Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product.
02
Plant-Based Supplements
There is a growing trend in the supplement industry that focuses on plant-based ingredients, to cater to individuals who prioritize animal welfare and plant-based options.
03
On-the-Go Vitamin Kits
As individuals prioritize their health and wellness, businesses are capitalizing on the demand for natural supplements and creating portable vitamin kits for users to consume on-the-go.
Industry implications
What the Upscaled Performance trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Consumers continue to prioritize their health and wellness, driving the supplement industry to enhance its products and cater to natural ingredients.
For
Food and Beverage
The trend towards plant-based supplements ties into the broader trend in the food and beverage industry, where consumers prioritize ethically-sourced ingredients and eco-friendly products.
For
Fitness
The supplement industry serves the fitness industry, where consumers want natural, performance-enhancing supplements to improve their workouts.
Workshop question
How can your brand embrace one holistic quality that would appeal to the health-minder consumer?
Trend signals
Trend signals for Upscaled Performance
Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 8%.
Popularity48%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscaled Performance trend
5 featured examples from Apr 11, 2014 to Aug 5, 2015CategoryEco
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
MyVegies is disrupting the traditional animal-based sports nutrition industry with its vegetarian offerings.
CategoryLifestyle
Daily Vitamin Kits
The Aloha Greens on the Go Kit Boosts Energy and Mood
The vitamin manufacturing industry can capitalize on the trend of organic supplements by focusing on developing and promoting natural wellness solutions.
CategoryLifestyle
Cold-Pressed Energy Shots
The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost
Disruptive innovation opportunity: Introduce cold-pressed energy shots as a healthier alternative to traditional energy drinks.
CategoryLifestyle
Plant-Based Protein Supplements
These Spirulina Granules are an Easy Way to Up Your Protein Intake
Companies in the supplements and nutrition industry can leverage the trend of plant-based protein supplements to create new products and expand their customer bases.
CategoryLifestyle
Natural Energy Supplements
EBOOST is a Blend of Vitamins, Minerals and Super-Nutrients
The sports nutrition industry could create natural energy supplements for athletes that contain premium super-nutrients and promote recovery.
