Upscaled Performance

Performance additives are elevated with organic ingredients

Implications - Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product from a "short-cut" to health, to a long-term, high-quality investment. As consumers continue to value the body-as-a-temple ethos, they search for products that not only provide tangible results, but do so in a way that is holistic.



Workshop Question - How can your brand embrace one holistic quality that would appeal to the health-minder consumer?
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118,747 Total Clicks
Apr 14 - Jan 16
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Featured Examples
Plant-Based Sports Supplements - MyVegies Provides Totally Vegetarian Sports Nutrition Products
SCORE 6.6
Warm 7,641 Clicks Pub: Apr 10, 14
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
MyVegies is a brand that specifically produces vegetarian sports nutrition products, taking regular sports supplements a step further for those who are just as conscious about animal welfare as they... [More]
Daily Vitamin Kits - The Aloha Greens on the Go Kit Boosts Energy and Mood
SCORE 4.7
Average 3,015 Clicks Pub: Aug 5, 15
Daily Vitamin Kits
The Aloha Greens on the Go Kit Boosts Energy and Mood
The Aloha Greens On The Go vitamin kit is proven to boost energy and mood when consumed. Designed for busy individuals, this on-the-go vitamin pack ensures users stay healthy despite a hectic... [More]
Cold-Pressed Energy Shots - The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost
SCORE 4.1
Average 2,015 Clicks Pub: Jun 11, 15
Cold-Pressed Energy Shots
The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost
‘Kor Raw’ now offer consumers an instant energy boost in the form of a tiny cold-pressed juice. The new ‘Wellness Shots’ are not only energizing, but they are also made from... [More]
Plant-Based Protein Supplements - These Spirulina Granules are an Easy Way to Up Your Protein Intake
SCORE 3.4
Mild 1,953 Clicks Pub: Jul 8, 15
Plant-Based Protein Supplements
These Spirulina Granules are an Easy Way to Up Your Protein Intake
‘Organic Burst’ has produced a protein supplement made from plant-based spirulina granules. Spirulina is a microscopic plant that has been used for centuries as a natural source of... [More]
Natural Energy Supplements - EBOOST is a Blend of Vitamins, Minerals and Super-Nutrients
SCORE 0.7
Untested 887 Clicks Pub: Mar 9, 15
Natural Energy Supplements
EBOOST is a Blend of Vitamins, Minerals and Super-Nutrients
EBOOST is a natural energy supplement that provides a boost in a way that helps stimulate a healthy lifestyle rather than detract from it. It’s common for many of these products to be chock... [More]
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