Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Treehouse
Home
A desire for escapism sees designers going to the canopy for architecture.
4.4
Trend score
Trend
What is the Treehouse Home trend?
Treehouse Home: Consumers aren't just simply getting used to the idea of living in high rises, but embracing a life above the ground as the treehouse gets an overhaul to be suitable for modern living. As a desire for escapism in the everyday rises, design is pushed into exotic areas previously reserved for fantasy.
Trend themes
Themes within the Treehouse Home trend
Three behaviours holding the trend together01
Vertical Living
As consumers seek new ways to escape the hustle and bustle of everyday life, the traditional treehouse is undergoing a revival in the form of luxurious vertical living.
02
Pods and Add-ons
Increasingly tight living spaces have led to a new trend of pod and add-on constructions that provide an escape from urban environments.
03
Sustainable Construction
There is a growing consumer trend and preference towards sustainable and green construction practices, leading to breakthrough innovations in sustainable treehouse building materials and technology.
Industry implications
What the Treehouse Home trend means for industry
Where the trend changes the playbookFor
Hospitality
The concept of staying in a luxury treehouse is becoming more popular, presenting a new opportunity for hospitality businesses and accommodation providers to invest in unique, nature-inspired dwellings that cater to a growing demand for escapism.
For
Building and Construction
As demand for treehouses grows, companies are developing new and sustainable construction practices, methods and materials to create innovative treehouse designs and structures.
For
Nature and Adventure Tourism
Treehouse living offers an immersive nature experience and adventure retreat for consumers, leading to opportunities for nature and adventure tourism providers to expand their offerings through treehouse accommodation and experiences.
Trend signals
Trend signals for Treehouse Home
Trend score 4.4 out of 10, from popularity 60%, activity 65%, freshness 8%.
Popularity60%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Treehouse Home trend
4 featured examples from Mar 15 to Jun 18, 2014CategoryLife-Stages
Tranquil Fairytale Treehouses
This Children's Treehouse by Blue Forest is Magical and Peaceful
Luxury treehouses can offer a unique and immersive accommodation experience for travelers looking for something out of the ordinary.
CategoryArt & Design
Pod-Constructed Treehouses
The Treehouse Djuren Provides a Tranquil Escape
The accommodation and hospitality industry can seize the disruptive innovation opportunity of incorporating pod-constructed treehouses as unique and unforgettable accommodations f…
CategoryWorld
Treehouse Breweries
The Tree House Brewery Caters to an Adult Drinker's Inner Child
The hospitality industry can innovate by creating unique, adult-themed escape experiences similar to the Tree House Brewery.
CategoryArt & Design
Whimsical Castle Cabins
This Wood Cabin is Built Around an Oak Tree
There is an opportunity for hospitality businesses to create unique eco-friendly retreats utilizing natural surroundings for a sustainable and memorable guest experience.
