Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tree-Free Toilet
Paper
Brands are launching sustainable toilet paper alternatives.
4.1
Trend score
Trend
What is the Tree-Free Toilet Paper trend?
Tree-Free Toilet Paper: As deforestation continues to be a pressing environmental concern, brands are launching tree-free toilet paper made from the sustainable alternative, bamboo. These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact.
Insight
The consumer insight behind the Tree-Free Toilet Paper trend
The need for a shift in production is quite apparent for many eco-conscious consumers. As climate change continues to be a topic of discussion for scientists and activists, consumers are now well-informed about the pressing dangers that society's consumption model presents. As a result, consumers are looking for ways to reduce their impact on the planet by purchasing sustainable alternatives.
Trend themes
Themes within the Tree-Free Toilet Paper trend
Three behaviours holding the trend together01
Sustainable Toilet Paper
Brands are launching tree-free toilet paper made from the sustainable alternative, bamboo.
02
Direct-to-Consumer Model
These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact.
03
Partnerships
Sustainable, tree-free toilet paper brand Reel announced a new strategic partnership with Target.
Industry implications
What the Tree-Free Toilet Paper trend means for industry
Where the trend changes the playbookFor
Sustainability
The sustainability industry can utilize sustainable toilet paper production as an alternative to traditional factory and paper mill techniques.
For
Direct-to-Consumer
The direct-to-consumer industry can reference the success of companies offering a subscription model and plastic-free packaging for other sustainable product ventures.
For
Retail
The retail industry can pursue partnerships with companies offering sustainable alternatives to traditional products.
Workshop question
How can your brand rethink its product or service to be more sustainable?
Trend signals
Trend signals for Tree-Free Toilet Paper
Trend score 4.1 out of 10, from popularity 54%, activity 59%, freshness 10%.
Popularity54%
Activity59%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tree-Free Toilet Paper trend
5 featured examples from Sep 17, 2019 to Jul 14, 2021CategoryEco
Tree-Free Toilet Paper
The Sustainable Cloud Paper is Made from Bamboo Instead of Trees
An industry centered around producing sustainable alternatives to commonly used household products.
CategoryEco
Artisanal Toilet Rolls
Tushy's Unbleached Bamboo Toilet Paper Packaged Without Plastic
Opportunity for packaging companies to develop eco-friendly packaging solutions for toilet paper and other consumer goods, reducing plastic waste.
CategoryEco
Bamboo Toilet Paper Earth Initiatives
No.2 Supports Reforestation Efforts with One Tree Planted
The sustainability industry is growing as consumers demand more eco-friendly products and companies adopt more sustainable production practices, presenting opportunities for innov…
CategoryEco
Tree-Free Toilet Paper Partnerships
DTC Brand Reel Announced New Partnership with with Target
The retail industry has a huge opportunity to partner with eco-friendly toilet paper brands, catering to consumers' growing sustainability concerns.
CategoryEco
Bamboo-Based Paper Products
Cheeky Panda Offers Bamboo Toilet Paper, Kitchen Rolls, and More
Opportunities to explore the use of alternative, sustainable resources like bamboo in paper production and upcycling waste materials into new products.
