DTC Brand Reel Announced New Partnership with with Target
Grace Mahas — July 14, 2021 — Eco
References: reelpaper & prnewswire
IN an effort to reach more consumers, sustainable, tree-free toilet paper brand Reel announced a new strategic partnership with Target. The move puts the toilet paper brand as Target's first completely plastic-free, tree-free bamboo toilet paper in the brand's lineup. Reel's eco-friendly toilet paper will be sold in a specialty 12-pack, exclusively at over 200 Target stores nationwide as well as online at Target.com. According to the brand, each 12-pack purchased "helps to reduce the 27,000 trees that are cut down every day to make toilet paper."
Derin Oyekan, Reel Co-Founder, commented on the partnership, stating: "Reel's mission has always been to fight deforestation caused by daily consumable paper products. A majority of paper products sold in retail are still made from virgin fiber, contributing to the acceleration of climate change. The retail expansion will be a critical element of Reel's growth strategy over the next few years, and we're excited to partner with Target to help achieve this and reach more consumers for a greater impact."
Image Credit: Reel
Derin Oyekan, Reel Co-Founder, commented on the partnership, stating: "Reel's mission has always been to fight deforestation caused by daily consumable paper products. A majority of paper products sold in retail are still made from virgin fiber, contributing to the acceleration of climate change. The retail expansion will be a critical element of Reel's growth strategy over the next few years, and we're excited to partner with Target to help achieve this and reach more consumers for a greater impact."
Image Credit: Reel
Trend Themes
1. Sustainable Toilet Paper - The eco-friendly toilet paper trend is disrupting the traditional toilet paper industry, with an increasing focus on sustainability and deforestation issues.
2. Retail Expansion - Eco-friendly toilet paper brands are partnering with big retailers to expand their reach and increase their customer base.
3. Plastic-free Packaging - Toilet paper brands are shifting towards more sustainable packaging options, such as plastic-free and tree-free packaging.
Industry Implications
1. Retail Industry - The retail industry has a huge opportunity to partner with eco-friendly toilet paper brands, catering to consumers' growing sustainability concerns.
2. Paper Industry - Traditional paper manufacturers may need to adapt to rising demand for sustainable toilet paper options.
3. Packaging Industry - The packaging industry is being disrupted by the shift towards more sustainable packaging options, with demand for plastic-free and tree-free packaging on the rise.
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