Category
Lifestyle
Assisted Choices
Trend cluster
Category
THC
Energy
Cannabis brands are launching energy drinks infused with THC for micro-dosing.
7.1
Trend score
Trend
What is the THC Energy trend?
THC Energy: Cannabis companies are debuting ready-to-drink energy beverages infused with low-dose THC, caffeine and functional botanicals. Packaged in single-serve cans, these drinks aim to deliver a controlled uplift paired with mild psychoactive effects for daytime or active-lifestyle consumption.
Insight
The consumer insight behind the THC Energy trend
Consumers juggling hectic schedules and wellness goals seek multipurpose beverages that replace separate energy drinks and cannabis doses. Demand is driven by the need for discreet, on-the-go formats that support focus, mood enhancement and stress relief. Pressure from productivity culture, limited afternoon fatigue remedies and more permissive cannabis regulations fuels interest in controlled, microdosed THC blends with functional stimulants.
Trend themes
Themes within the THC Energy trend
Three behaviours holding the trend together01
Microdosed Cannabis Enhancements
As consumers look for more controlled psychoactive experiences, the integration of microdoses of THC in consumables offers a nuanced approach to energy and mood enhancement.
02
Functional Beverage Fusion
Combining the effects of caffeine, botanicals, and THC, beverages are evolving into multifunctional tools catering to wellness-focused and productivity-driven lifestyles.
03
Cannabis-Inspired Beverage Innovation
The rise of cannabis-infused drinks provides an alternative to alcohol, with brands developing unique formulations that combine taste, health benefits, and psychoactive effects.
Industry implications
What the THC Energy trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
This industry is expanding to include inventive products that bridge cannabis consumption with other lifestyle needs, creating a new category of everyday consumables.
For
Beverage Industry
Innovation in beverage formulation, driven by the combination of caffeine, botanicals, and cannabis, is introducing a new frontier for energy and health-oriented drinks.
For
Health and Wellness Industry
As part of the broader wellness movement, these drinks reflect a shift towards products that support both mental clarity and relaxation without the health downsides of traditional options.
Workshop question
How might we create innovative products that combine multiple functions to meet the evolving needs of busy, wellness-focused consumers seeking convenience and efficiency?
Trend signals
Trend signals for THC Energy
Trend score 7.1 out of 10, from popularity 87%, activity 80%, freshness 46%.
Popularity87%
Activity80%
Freshness46%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the THC Energy trend
4 featured examples from Apr 10, 2024 to Jul 24, 2025CategoryLifestyle
Energy-Boosting Cannabis Beverages
Select FormulaX Has 10mg of THC and 50mg of Caffeine
The cannabis beverage sector is poised to expand with innovative products catering to consumer preferences for functional and recreational benefits.
CategoryLifestyle
THC-Infused Energy Drinks
Upward by Trulieve Supports Active, Wellness-Focused Lifestyles
The burgeoning sector of cannabis-infused drinks offers vast potential for new formulations that address diverse consumer needs, from relaxation to energy boosts.
CategoryLifestyle
THC-Infused Energy Drinks
COUNTDOWN ENERGY Drinks Have 10mg of THC and 100mg of Caffeine
Illustrating the potential for beverage companies to innovate by incorporating cannabinoids and caffeine in new product lines.
CategoryMarketing
Energizing Cannabis Shots
Squier's Specialty Elixirs Has Launched the GO-Time Elixir
The inclusion of innovative ingredients like THCV and solventless hash rosin in drinks exemplifies the evolving landscape of cannabis-infused products.
