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Sweepstakes Comeback

Culinary companies embrace old-school marketing with modern giveaways

Trend - With the popularity of social media, many companies are taking advantage of the marketing opportunity and offering gifts and expensive prizes to consumers who enter their sweepstakes. This form of consumer engagement is frequently used among QSR brands, which offer everything from free travel to furniture.

Insight - Millennial and Gen Z consumers spend a lot of time on social media, and brands have jumped on that opportunity with targeted content that appeals to the individual and collective preferences of these consumers. With so many companies now sending them curated ads, these demographics are experiencing fatigue when it comes to their interest in branded campaigns. These consumers are drawn to brands that offer substantial benefits in exchange for their engagement.
Workshop Question - How can your brand leverage a retro marketing strategy to reach today's modern consumer?
Trend Themes
1. Sweepstakes Marketing - Companies are increasingly using targeted sweepstakes marketing to engage fatigued millennial and Gen Z consumers, who are drawn to substantial benefits in exchange for their engagement.
2. Social Media Contests - Brands are leveraging social media platforms to create promotions and contests which help in customer acquisition and keeping them engaged with the brand.
3. Fan Engagement Experience - Brands are instituting engaging fan experiences to motivate and induce loyalty from their customer base.
Industry Implications
1. Fast Food Industry - Sweepstakes marketing and social media promotions are providing a new platform of customer acquisition while fan engagement experiences create loyalty among consumers.
2. Food and Beverages Industry - Contests and sweepstakes encourage consumers to engage with brands while also creating buzz about new products like avocado hand insurance and no-fumble fanny packs.
3. Retail Industry - Retailers are utilizing sweepstakes marketing and fan engagement experiences to drive brand loyalty during major events like Super Bowl, increasing sales during these events.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
126,348 Total Clicks
Date Range:
Jan 18 — Jan 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Spooky Fast Food Sweepstakes'
Spooky Fast Food Sweepstakes'
McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win!
McDonald’s Monopoly may be over, but now the fast food chain is introducing a new Halloween-themed game called ‘Trick. Treat. Win!’ Just as the name suggests, the spooky... MORE
play_circle_filled Guacamole Snack Sweepstakes
Guacamole Snack Sweepstakes
Wholly Guacamole is Sharing Avocado Hand Insurance for the Super Bowl
A lot of the most popular Super Bowl snack foods tend to be finger foods and dips that are and easy to share and enjoy in front of the TV—and knowing that many people will be preparing guacamole... MORE
play_circle_filled Snacking Fanny Packs
Snacking Fanny Packs
Heluva Good's 'No Fumble Fanny Pack' Assists with Super Bowl Snacking
While there are countless new food and beverage products being launched just for the Super Bowl, Heluva Good hopes to help simplify Super Bowl snacking rituals with its newest creation, the ‘... MORE
play_circle_filled Comfortable Fast Food Couches
Comfortable Fast Food Couches
The McDelivery Couch by McDonald's is Packed with Features
To bring attention to its McDelivery partnership with Uber Eats, McDonald’s is giving away the one and only McDelivery Couch it created as part of the McDelivery Sweepstakes. The La-Z-Boy... MORE
Ramen Noodle Brand Getaways
Ramen Noodle Brand Getaways
Cup Noodles' 'Jump to Japan Sweepstakes' is Sending Two Fans to Tokyo
If you’re a ramen fan who’s always dreamed of seeing the birthplace of the savory noodle dish, you could turn that dream into reality with Cup Noodles’ ‘Jump to Japan... MORE
Restaurant Anniversary Promotions
Restaurant Anniversary Promotions
The Red Lobster Golden Card Sweepstakes Offers Meals for a Year
The Red Lobster Golden Card Sweepstakes has been announced by the restaurant chain as a way to celebrate its 50th anniversary and offer avid fans of the brand a way to win free meals for a year.... MORE

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