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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,616 more

Swarovication

It appears that adorning jewels to almost any product can help add perceived value

Implications - Using gemstones and crystals to adorn objects can make even the most basic items rise drastically in value… and get a lot of media attention! Austrian Swarovski crystals have become an extremely popular method of adding an easy touch of luxury to anything from fashion to electronics.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 17 Examples:
363,540 Total Clicks
Date Range:
May 06 — Dec 07
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Swarovski Cake Jewels
Swarovski Cake Jewels
Now you can get Swarovski crystals as the accents for your wedding cake. It seems to me that Swarovski crystals are everywhere. On that note, I'm still amazed with the Giant Madagascar Hissing Cockroach… MORE
Bling Bling Water
Bling Bling Water
Bling H2O has a limited edition bottle available in two sizes, that are frosted and have genuine Swarovski crystals that spell out the water's name. "Bling H2O is to bottled water what Rolls Royce is to… MORE
Diamond Refrigerator by Gorenje
Diamond Refrigerator by Gorenje
The “Eye-catcher” from Gorenje is a black refrigerator that features 7000 hand embedded crystals from Swarovski. The appliance is controlled by a touch screen mounted conveniently at eye level. Just… MORE
Crystal Studded Dice
Crystal Studded Dice
How is it that you are able to gamble hundreds of dollars using cheap 20 cent dice? Barneys New York has the answer with a black dice set that contains Swarovski crustals. $92. MORE
Sip In Style
Sip In Style
Marilyn Martini Glass With Swarovski Mole
Sip back your martini in style with the collector series Marilyn Monroe glasses. As you place your perfectly painted red lips on the edges of these luxury glasses, your inner diva will no doubt come out.… MORE
Celebrities Design Swarovski Jackets for Charity
Celebrities Design Swarovski Jackets for Charity
This Fall, Hollywood stars have joined forces with crystal leader Swarovski to design one-of-a-kind denim jackets to benefit SOS Children’s Villages the world’s largest charity for orphaned and abandoned… MORE
Crystal-Covered Toilet Paper
Crystal-Covered Toilet Paper
Mauro Perucchetti's Life-Sized Swarovski Encrusted Figures
The life-sized Swarovski-encrusted figures by artists Mauro Perucchetti are breathtakingly wondrous. The 210 cm tall soldier resembles an Academy Award statue and 'The Precious One’ and ‘The Little Precious… MORE
Crystal-Studded Helmets
Crystal-Studded Helmets
Swarovski Teams With New York Yankees For Swanky Safety
I am certainly not a super sports fan, so I don’t entirely understand spending $347 for a motorcycle helmet made by Major League Baseball and Swarovski, but there exists such a thing for those super fans… MORE
Charitable Swarovski
Charitable Swarovski
Fashion Rocks For The Prince's Trust
On October 18th , Swarovski will bring the biggest names in fashion and music together in London’s prestigious Royal Albert Hall for the Swarovski Fashion Rocks for the Princes Trust 2007. The charity… MORE
The Diamond Sofa
The Diamond Sofa
Sand & Birch Designs
The Diamond Sofa designed by Samanta Snidaro and Andrea Fino of Sand & Birch is carved out of reflective aluminum which displays 160 Swarovski crystals creating a design that adorns the wide strip. It… MORE

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