Category
Lifestyle
Serial Snacking
Trend cluster
Category
Altered
Athleticism
Athletic equipment is physically reinterpreted for consumer preference.
3.5
Trend score
Trend
What is the Altered Athleticism trend?
Altered Athleticism: Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Trend themes
Themes within the Altered Athleticism trend
Three behaviours holding the trend together01
Product customization
Athletic brands are enhancing traditional athletic equipment with altered features for heightened appeal.
02
Innovative sports equipment designs
Multiple examples show the potential for new types of athletic equipment to be redesigned for optimal athletic performance.
03
Experiential sports equipment
Sporting equipment is being reimagined to make the sports experience more interactive and enjoyable.
Industry implications
What the Altered Athleticism trend means for industry
Where the trend changes the playbookFor
Sports equipment manufacturing
Manufacturers have the potential to utilize advancements in technology and equipment design to create new innovative sports equipment.
For
Interactive art installations
Creators can bring a new element to sports by integrating interactive art installations and designs for users to engage with.
For
Fitness Equipment Manufacturing
Fitness equipment companies can create machines that imitate the natural movements and physical benefits of sports such surfing with the RipSurfer X.
Trend signals
Trend signals for Altered Athleticism
Trend score 3.5 out of 10, from popularity 59%, activity 38%, freshness 8%.
Popularity59%
Activity38%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Altered Athleticism trend
4 featured examples from Oct 8, 2013 to Sep 29, 2014CategoryUnique
Cutting-Edge Sports Equipment
The Agent CTRUS Football Changes Color When It's Passed the Goalpost
Companies in the sports equipment manufacturing industry can explore the development of smart equipment and enhanced performance materials.
CategoryLifestyle
Handheld Surfboard Designs
The Slyde Handboards Allow You to Surf On Your Hands
The sporting goods industry can innovate and create a new market of surfing enthusiasts by investing in new technologies and gadgets to take the sport to the next level.
CategoryLifestyle
Multi-Hoop Basketball Boards
No One Wins by Llobet & Pons Gives Everyone a Chance at Once
The sports and recreation industry can adopt multi-basketball installations to engage customers in new ways and promote active lifestyles.
CategoryLifestyle
Surfboard Exercise Machines
The RipSurfer X Promotes a Lean and Toned Physique
The fitness equipment industry has an opportunity to capitalize on the growing demand for surfboard exercise machines as a unique and effective full-body workout option.
