Parents aim to develop social skills to ensure children are successful
Implications - The rise of social media and more social workplace environments have made interpersonal skills a recognized employable trait. Thus, modern parents are placing more importance on developing this skill, creating a demand for products that teach children how to interact with others. This speaks to a greater pattern of shifting priorities in parenthood.
Trend Themes
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Social-skill Development — With the rise of social media and interpersonal skills recognized as an employable trait, modern parents focus on developing this skill in children, creating a demand for products that help to teach children how to interact with others.
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Early Technology Exposure — The prevalence of mobile devices has led to a growing trend in creating products that teach children to recognize and interact with the technology at a young age.
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Empathy Education — As concern for social issues rises, toys that teach compassion and emotional intelligence are on the rise.
Industry Implications
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Toy Manufacturing — By focusing on toys that help develop social interactions, technology skills, and emotional intelligence, toy manufacturers can tap into a growing market of parents seeking educational toys.
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Child Education — Educators can utilize toys focused on skill building to enhance social and emotional learning in children.
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Parenting Services — As parents continue to prioritize early skill building, the development and provision of related services continues to grow.
4 Featured, 37 Examples:
417,860 Total Clicks
Date Range:
Apr 13 — Jan 14
Trending:
Mild
Consumer Insight Topics:
