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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Tech Style

The increasing appeal of gadgets that are also fashion statements

Implications - Technology has long been associated with “geeky” men, but as electronics and gadgets become mandatory incorporations in our lives, women have become just as tech-savvy. As many women tend to be attracted to beauty, focus on product aesthetics can greatly increase profit value.
6 Featured, 3 Examples:
119,552 Total Clicks
Date Range:
Jan 08 — Aug 08
Consumer Insight Topics:

Featured Examples

Light Tattoos & Skin Embossing
Light Tattoos & Skin Embossing
Temporary Body Mods by Kye Ok Kim
This series of incredible temporary body modifcation devices was designed by Kye Ok Kim and showcased at Seoul Design Week 2007. They allow those who want to express themselves through artistic body work… MORE
Hard Drives for Fashionistas
Hard Drives for Fashionistas
The Samsung Costume
In this age of tech savvy women and the rise in female fashion bloggers, there is a need for fashionable hard drives. Women need chic devices that will hold all their information, yet look right at place… MORE
LED Headdresses
LED Headdresses
Wearable Fashion Lighting
British designer Lionel Theodore Dean’s wearable art combines lighting design with fashion to come up with a futuristic look. High intensity LEDs are powered by a battery clip akin to that of a cell… MORE
GPS Convergence
GPS Convergence
The GPS Map Shot Bracelet, Camera and Post Card
The GPS Map Shot Bracelet is one of those dream-come-true gadgets my nerd alter ego would not mind flaunting down the mean streets of New York. A stylish combination of a bracelet, digital camera and… MORE
High Tech Hand Bags
High Tech Hand Bags
Baglady 2.0
Fashion is one thing, and technology is another. An item can be fashionable but not hi-tech and vice versa, but what happens when the two characteristics are fused together? Would the result be impressive… MORE
Message Display Bags
Message Display Bags
The Favourite
Swarovski has joined hands with Philips to create an urban, chic and fashionable message-displaying bag they called The Favourite. The bag is made from violet leather that has a large, Swarovski crystal-decorated… MORE

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