Trend cluster
Category

Tech
Style

The increasing appeal of gadgets that are also fashion statements.

Light Tattoos & Skin EmbossingHard Drives for FashionistasLED HeaddressesGPS ConvergenceHigh Tech Hand Bags

Trend

What is the Tech Style trend?

Tech Style: Technology has long been associated with “geeky” men, but as electronics and gadgets become mandatory incorporations in our lives, women have become just as tech-savvy. As many women tend to be attracted to beauty, focus on product aesthetics can greatly increase profit value.

Trend themes

Themes within the Tech Style trend

Three behaviours holding the trend together
01

Fashionable Technology

As technology continues to intertwine with daily life, designers are incorporating aesthetics into product design to make these products more appealing.

02

Wearable Art

Artists are creating wearable technology pieces that fuse art with fashion to create futuristic, statement-making looks.

03

Portable Technology

As professional women continue to progress in the workforce, designers are creating portable, fashionable hard drives that can complement their working attire.

Industry implications

What the Tech Style trend means for industry

Where the trend changes the playbook
For

Fashion Industry

The fashion industry can incorporate technology into product design to better integrate technology with daily life.

For

Art Industry

The art industry can create statement-making pieces that not only reflect artistic qualities but also incorporate technology.

For

Technology Industry

The technology industry can focus on creating portable, fashionable devices with functionality to accommodate the growing population of professional women.

Trend signals

Trend signals for Tech Style

Trend score 3.2 out of 10, from popularity 46%, activity 42%, freshness 8%.

Popularity46%
Activity42%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific