Digital-age consumers are driven to fitness by strictly aesthetic
Implications - For the digital consumer, the pressure to be "better than" permeates almost every part of life; this is especially true aesthetically, as most social media networks are image-based. As a result, an attitude shift in the world of health can be seen. Consumers are focusing less on a holistically healthy lifestyle, and more on the idea of a slim body. This speaks to the surface-level priorities that can take precedent without proper food education.
Workshop Question - What would a superficial appeal to consumers look like for your brand? Conversely, what would a holistic appeal look like?
Trend Themes
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Aesthetic-driven Fitness — As consumers prioritize slim bodies over holistic health, businesses can develop fitness products that focus on aesthetics and body image.
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Calorie Counting — As healthy food movements gain popularity, businesses can address consumers' desire for better eating habits by developing products that offer convenient ways to track calorie intake.
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Novelty Packaging — As consumers seek enjoyment and empowerment in their eating decisions, businesses can create products with packaging that lend themselves to better portion control.
Industry Implications
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Fitness — The fitness industry can capitalize on the aesthetic-focused fitness trend by developing products that help consumers achieve their desired body image.
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Food and Beverage — The food and beverage industry can address consumers' desire for better eating habits by offering products that make calorie counting and portion control easy and convenient.
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Beauty — The beauty industry can create products like Agnes Pauline's slimming coffee blend that promote healthy lifestyles and aid in weight loss efforts.
