Category
Fashion
Scaled Restraint
Trend cluster
Category
Refined
Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal.
4.5
Trend score
Trend
What is the Refined Rebellion trend?
Refined Rebellion: Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Trend themes
Themes within the Refined Rebellion trend
Three behaviours holding the trend together01
Sophisticated Rebellion
Designers are merging the concept of edgy with more sophisticated elements, appealing to millennials who are seeking to stand out from their peers through understated rebel looks.
02
Vanguard Winterwear
Winterwear editorials are showcasing weather-ready coats, structured capes, and leather separates designed with aesthetics and function in mind, setting a dramatic tone for the coming autumn and winter season.
03
Tattooed Rebel Style
Clothing lines are highlighting a wardrobe of printed statement tees, edgy leather jackets, and paneled suit separates, designed with the urban hipster in mind, showcasing tattooed model rebel style.
Industry implications
What the Refined Rebellion trend means for industry
Where the trend changes the playbookFor
Fashion
Sophisticated rebellion is a trend in the fashion industry that presents an opportunity for brands to merge edgy and more sophisticated elements, appealing to millennials who are seeking to stand out from their peers with understated rebel looks.
For
Men's Wear
Vanguard winterwear editorials showcasing weather-ready coats, structured capes, and leather separates designed with aesthetics and function in mind present an opportunity for the men's wear industry to promote winter collections in a dramatic tone for the coming season.
For
Photography
Tattooed rebel style photoshoots, like Alban Sarens for photographer Jan Malinowski's candid image series, present an opportunity for talented photographers to capture modern, minimalist wardrobe looks inspired by timeless rebel and fashion icon James Dean.
Trend signals
Trend signals for Refined Rebellion
Trend score 4.5 out of 10, from popularity 58%, activity 68%, freshness 8%.
Popularity58%
Activity68%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Refined Rebellion trend
5 featured examples from Jun 28 to Jul 29, 2014CategoryFashion
Tattooed Rebel Catalogs
DAINKE's Latest Lookbook Features Youthfully Styled Staples
Opportunity for clothing and accessory brands to cater to a niche market by designing rebellious styles inspired by youthful street fashion.
CategoryFashion
Sophisticated Rebel Runways
The Lanvin Spring/Summer 2015 Collection is Retro-Infused
Opportunity for disruptive innovation in the fashion industry by incorporating rebel elements into modern, sophisticated designs.
CategoryFashion
Candid Rebel Portrayals
Photographer Jan Malinowski Captures Newcomer Alban Sarens
The shifting trend towards candid portraiture and minimalist black-and-white fashion photography provides an opportunity for photography businesses to explore new aesthetics.
CategoryMarketing
Rebellious Prepster Lookbooks
The Viktor & Rolf Spring/Summer 2015 Collection is
Fashion designers can take inspiration from the mixing of preppy and sportswear styles in creating their own versatile collection
CategoryFashion
Vanguard Winterwear Editorials
Essential Homme's Between Climates Story is Ready for the Cold
The fashion industry can innovate by offering stylishly designed, yet highly functional cold weather clothing lines for men and women.
