Category
Fashion
Smile Cosmetics
Trend cluster
Category
Recycled
Confection
Brands that specialize in confections are prioritizing recycled materials.
3.7
Trend score
Trend
What is the Recycled Confection trend?
Recycled Confection: Candy brands are increasingly incorporating recycled materials into their packaging in order to reduce the environmental impact of their products, and showcase themselves at the forefront of sustainability.
Insight
The consumer insight behind the Recycled Confection trend
As consumers become more socially and politically aware. they're increasingly aligning themselves with brands that embody the same values they do. Now, more consumers are willing to go out of their way in order to purchase from brands that align with their personal beliefs--whether those are social, political or environmental.
Trend themes
Themes within the Recycled Confection trend
Three behaviours holding the trend together01
Recycled Packaging
Candy brands are incorporating recycled materials into their packaging to prioritize sustainability, reducing their environmental impact and appealing to consumers' values.
02
Eco-friendly Packaging Materials
The introduction of eco-friendly packaging materials such as paper-based solutions and post-consumer recycled (PCR) materials offer an environmental solution for companies.
03
Plant-Based Confectionery
Vegan, plant-based confectionery products, including Easter eggs, offer an alternative for consumers with allergies or following a plant-based diet.
Industry implications
What the Recycled Confection trend means for industry
Where the trend changes the playbookFor
Packaging Industry
Incorporating recycled materials or introducing eco-friendly materials can contribute to creating a competitive advantage for confectionery brands.
For
Food Industry
Plant-based confectionery products offer a new opportunity for the food industry to cater to a growing market of health-conscious or plant-based consumers.
For
Waste Management Industry
Collaborating with companies to create recyclable packaging and educate consumers on proper recycling contributes to the waste management industry's efforts towards sustainability.
Workshop question
How is your brand aligning with its customers' values?
Trend signals
Trend signals for Recycled Confection
Trend score 3.7 out of 10, from popularity 62%, activity 37%, freshness 14%.
Popularity62%
Activity37%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Recycled Confection trend
7 featured examples from Nov 22, 2020 to Jan 24, 2023CategoryEco
Recyclable Paper Confectionery Packaging
Amcor LifeSpan Performance Paper is Arriving in Europe
The packaging industry will need to innovate and adopt sustainable materials to meet the growing demand for eco-friendly packaging solutions.
CategoryEco
Recyclable Trick-or-Treat Bags
Mars and Rubicon are Tackling Halloween Packaging Waste
Candy manufacturers could invest in eco-friendly packaging and partner with waste and recycling companies as part of their corporate social responsibility programs.
CategoryMarketing
Plant-Based Snack Bar Wrappers
BAR-U-EAT Compostable Bar Wrappers are BPI-Certified
The food packaging industry has an opportunity to innovate and meet consumer demand for sustainable and eco-friendly options with compostable packaging.
CategoryMarketing
Plant-Based Easter Chocolates
Moo Free Easter Eggs are Arriving in Two Varieties
The food and beverage industry can innovate by offering plant-based and sustainably packaged holiday treats to consumers.
CategoryLifestyle
Plant-Based Chocolate Refreshments
Chocomel Plant-Based Comes in One-Liter Tetra Paks
The launch of Chocomel Plant-Based showcases the potential for innovation and growth in the food and beverage industry through developing sustainable plant-based alternatives.
CategoryEco
PCR Chocolate Packaging
Holdsworth Chocolates Created a Box That's 100% Post-Consumer Recycled
Companies have an opportunity to incorporate sustainable packaging practices, such as Holdsworth Chocolates' use of post-consumer recycled material, into their products.
CategoryEco
Reduced Plastic Candy Packaging
Mondelēz International is Removing Plastic Trays from Candy Boxes
The reduction of plastic packaging in the candy industry by Mondelēz International presents a potential disruptive innovation opportunity for other food and beverage companies to…
