Mars and Rubicon are Tackling Halloween Packaging Waste
Laura McQuarrie — October 6, 2022 — Eco
References: Halloween.Mars & prnewswire
Digital waste and recycling solutions provider Rubicon Technologies is teaming up with Mars this Halloween to take on the issue of packaging waste with the introduction of specially designed recyclable trick-or-treating bags. Mars will be offering these bags throughout the month of October as an expansion of Rubicon's existing Trick or Trash campaign.
These trick-or-treat bags are outfitted with a prepaid postage stamp and simple, three-step instructions for proper recycling. Once the Halloween treat bags are returned, the individual bag and the wrappers contained within will be appropriately recycled for future use.
By Rubicon's estimations, "the vast majority of wrappers from the 600 million pounds of candy purchased in the United States each season ends up in landfills due to limitations in most curbside recycling programs." And the recyclable trick-or-treating bags will help to curb needless waste this season.
These trick-or-treat bags are outfitted with a prepaid postage stamp and simple, three-step instructions for proper recycling. Once the Halloween treat bags are returned, the individual bag and the wrappers contained within will be appropriately recycled for future use.
By Rubicon's estimations, "the vast majority of wrappers from the 600 million pounds of candy purchased in the United States each season ends up in landfills due to limitations in most curbside recycling programs." And the recyclable trick-or-treating bags will help to curb needless waste this season.
Trend Themes
1. Recyclable Halloween Packaging - Mars and Rubicon's trick-or-treat bags demonstrate the opportunity for more companies to create eco-friendly holiday packaging designs.
2. Waste Reduction Campaigns - Rubicon's Trick or Trash campaign and collaboration with Mars highlights the business potential of waste reduction initiatives.
3. Prepaid Postage Stamps for Recycling - Rubicon's use of prepaid postage stamps in their trick-or-treat bags presents an opportunity for other companies to incentivize consumer recycling habits through prepaid mail-in recycling programs.
Industry Implications
1. Candy Manufacturing - Candy manufacturers could invest in eco-friendly packaging and partner with waste and recycling companies as part of their corporate social responsibility programs.
2. Retail - Retailers could follow the lead of Mars' eco-friendly initiative and offer their own branded recyclable holiday packaging options.
3. Waste and Recycling - Companies specializing in waste and recycling solutions, like Rubicon, can expand their offerings to include prepaid mail-in recycling programs and other eco-friendly initiatives that incentivize consumer participation.
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