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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Brandaptation (UPDATE)

Expanding products into (often unrelated) markets for lifestyle integration

Implications - Companies are recognizing that more consumers want to be associated with brands so are expanding their lines to encompass products outside their traditional offerings. People are gravitating to products that help them reflect their brand loyalty and the lifestyles associated with those lines.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 62 Examples:
1,412,453 Total Clicks
Date Range:
Jul 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Beer Knit Sweaters
Beer Knit Sweaters
AJ Fosik Rescues Vintage Beer Label Knitted Sweaters
Just when you thought knitted sweaters couldn’t get any better, AJ Fosik showcases his unique collection of knitted beer sweaters. The only thing that would make me happier than browsing through these… MORE
Boozed-Up Bus Shelters
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
Located on popular corners around the city of Toronto are these Coors Light beer can bus shelters. Every detail was considered in this unique advertisement. The Coors Light cans appear to be packed in… MORE
Sneaker-Branded Showers
Sneaker-Branded Showers
Hideki Kawata's Puma Smart Bathroom Designs Bring Tech to the Tub
A good shower and faucet are an athlete’s best friends, and Hideki Kawata’s Puma Smart shower and faucet cater to these needs in a technologically-advanced way. For the shower, an electronic interface… MORE
Beer-Branded Skate Decks
Beer-Branded Skate Decks
Steam Whistle's Stellar ‘Design a Deck' Competition
Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the… MORE
Denim-Branded Hotels
Denim-Branded Hotels
Ace Hotel and Levi's Team for Suite 501
Urban chic hotel Ace Hotel in Palm Springs has teamed up with infamous denim brand Levi’s for a special branded room, Suite 501. According to HighSnobiety.com, the room is "intended to feel as comfortable… MORE
Icon-Branded Streetwear
Icon-Branded Streetwear
Swagger Uses Coca-Cola to Sell Gear
The idea of 'selling out' has always been a hot topic among hot underground collectives; the idea of taking money to help advertise corporations is often viewed with contempt. It is interesting that Japanese… MORE
Branded Collectible Bears
Branded Collectible Bears
Nike x Medicom Toy Playground Design Bearbrick Vol. 1 Covered In Logos
To reward lucky contestants and voters of their Playground Design Project, Nike Japan is giving away a special edition Medicom Toy Bearbrick. Made out of a fun chartreuse color, this special edition Medicom… MORE
Liquor-Branded Lip Balm
Liquor-Branded Lip Balm
Malin + Goetz Team Up With 10 Cane for Mojito-Flavored Gloss
Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new rum flavored lip balm. This mojito lip moisturizer provides nourishment while also giving your lips a tasty mojito treat. Don’t… MORE

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