Brandaptation (UPDATE)

Expanding products into (often unrelated) markets for lifestyle integration

Implications - Companies are recognizing that more consumers want to be associated with brands so are expanding their lines to encompass products outside their traditional offerings. People are gravitating to products that help them reflect their brand loyalty and the lifestyles associated with those lines.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
1,285,666 Total Clicks
Jul 09 - Oct 09
Warm
MarketingBusinessLifestyleBranding
Featured Examples
Beer Knit Sweaters - AJ Fosik Rescues Vintage Beer Label Knitted Sweaters
SCORE 5.4
Warm 47,147 Clicks Pub: Jul 25, 09
Beer Knit Sweaters
AJ Fosik Rescues Vintage Beer Label Knitted Sweaters
Just when you thought knitted sweaters couldn’t get any better, AJ Fosik showcases his unique collection of knitted beer sweaters. The only thing that would make me happier than browsing through these… [More]
Boozed-Up Bus Shelters - Coors Creates Outstanding Beer Can Ads
SCORE 4
Mild 22,357 Clicks Pub: Aug 25, 09
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
Located on popular corners around the city of Toronto are these Coors Light beer can bus shelters. Every detail was considered in this unique advertisement. The Coors Light cans appear to be packed in… [More]
Sneaker-Branded Showers - Hideki Kawata's Puma Smart Bathroom Designs Bring Tech to the Tub
SCORE 4.5
Average 18,871 Clicks Pub: Sep 6, 09
Sneaker-Branded Showers
Hideki Kawata's Puma Smart Bathroom Designs Bring Tech to the Tub
A good shower and faucet are an athlete’s best friends, and Hideki Kawata’s Puma Smart shower and faucet cater to these needs in a technologically-advanced way. For the shower, an electronic interface… [More]
Beer-Branded Skate Decks - Steam Whistle's Stellar ‘Design a Deck' Competition
SCORE 2.8
Mild 6,624 Clicks Pub: Oct 20, 09
Beer-Branded Skate Decks
Steam Whistle's Stellar ‘Design a Deck' Competition
Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the… [More]
Denim-Branded Hotels - Ace Hotel and Levi's Team for Suite 501
SCORE 2.3
Untested 3,796 Clicks Pub: Aug 26, 09
Denim-Branded Hotels
Ace Hotel and Levi's Team for Suite 501
Urban chic hotel Ace Hotel in Palm Springs has teamed up with infamous denim brand Levi’s for a special branded room, Suite 501. According to HighSnobiety.com, the room is "intended to feel as comfortable… [More]
Icon-Branded Streetwear - Swagger Uses Coca-Cola to Sell Gear
SCORE 1.5
Untested 4,275 Clicks Pub: Oct 13, 09
Icon-Branded Streetwear
Swagger Uses Coca-Cola to Sell Gear
The idea of 'selling out' has always been a hot topic among hot underground collectives; the idea of taking money to help advertise corporations is often viewed with contempt. It is interesting that Japanese… [More]
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