To reward lucky contestants and voters of their Playground Design Project, Nike Japan is giving away a special edition Medicom Toy Bearbrick.
Made out of a fun chartreuse color, this special edition Medicom Toy Bearbrick has a swoosh for its eyes and every logo imaginable that could pertain to this project on his back.
Poor little corporate bear!
Anyway, I'm sure collectors will still be clamoring to get one since Medicom Toy Bearbricks are very collectible, even the corporate ones.
Implications - The Medicom toy that Nike is giving away is a must-have this season. The contest attracted many participants, and was a great way to market the product. Look out for more great contest ideas from both companies in the future.