Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new rum flavored lip balm.
This mojito lip moisturizer provides nourishment while also giving your lips a tasty mojito treat.
Don't worry, lightweights: There isn't actually any rum inside the formula. Instead, this innovative lip balm is made of peppermint and lime essential oils.
Lick your lips for a tropical twist!
Implications - By colliding two unconventional products together, such as liquor and lip balm, companies have managed to capitalize on two unique ideas. Unconventional companies such as Malin + Goetz and 10 Cane manage to captivate consumers that are daring to try the blend. This allows consumers to boast about the fact that they have experienced something more unique.