Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Condiment
Consumers embrace condiments enhanced with fermented ingredients.
3.2
Trend score
Trend
What is the Probiotic Condiment trend?
Probiotic Condiment: As consumers continue to opt for exotic, artisan variations of classic seasonings, many are taking things a step further with condiments enhanced with fermented ingredients. A means of complementing existing flavors as well as infusing dishes with added health properties, such probiotic-rich condiments are an unobtrusive method of maintaining diet. This shift highlights how consumers are illuminating ancient practices in order to satisfy modern concerns related to health and wellness.
Trend themes
Themes within the Probiotic Condiment trend
Three behaviours holding the trend together01
Fermented Foods
As consumers continue to opt for exotic, artisan variations of classic seasonings, they are taking things a step further with condiments enhanced with fermented ingredients creating new opportunities for small batch fermentation kits, probiotic nut butters, and homemade sauerkraut kits.
02
DIY Culture
The convergence between the health and wellness movement and DIY culture inspires innovative products such as the small batch fermentation kit and the classic sauerkraut fermentation kit, embracing ancient fermentation methods and making preserving fresh produce more accessible.
03
Asian Fusion Condiments
The re-invention of the age-old Korean sauce recipe is creating new opportunities for Bibigo and its mixed sriracha sauce with mayonnaise, barbecue sauce and more, broadening the flavor profile that consumers crave.
Industry implications
What the Probiotic Condiment trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Consumers are becoming more health-conscious, seeking natural and probiotic-rich foods in the form of condiments, nut butters and fermented products, opening up opportunities for businesses in the health and wellness industry to meet this demand.
For
Food & Beverage
A rising interest in exotic and artisanal foods and flavors that cater to individual dietary needs are disrupting the food and beverage industry, giving birth to new niche markets and innovative products such as small batch fermentation kits, probiotic nut butters, and homemade condiments.
For
DIY and Home Cooking
With the rise of DIY culture and healthy food practices, there is a growing interest in fermentation kits, making homemade cultura, and small batch production, creating opportunities for businesses in the DIY and home cooking industries to match this trend.
Workshop question
Where can you provide solutions to modern concerns that are less obtrusive to the consumer's lifestyle preferences?
Trend signals
Trend signals for Probiotic Condiment
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%.
Popularity47%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Probiotic Condiment trend
5 featured examples from Feb 16 to May 18, 2016CategoryLifestyle
Small Batch Fermentation Kits
This Small Batch Fermentation Kit Makes Kimchi and Sauerkraut
Home gardening is an industry that can explore making products that support small batch fermentation for DIY enthusiasts.
CategoryLifestyle
Asian Fusion Condiments
Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More
The food and beverage industry can explore innovative ways to create fusion condiments and combine different flavor profiles.
CategoryLifestyle
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
Industry players can leverage the growing demand for healthy, probiotic-rich food products to create new and innovative offerings.
CategoryLifestyle
Artisan Vegan Kimchi Spreads
The Vegan Kimchi Paste from Mama O's is Ideal for Adventurous Vegans
The food industry is being disrupted by the trend of veganism and using healthier, fermented ingredients in food products.
CategoryLifestyle
Homemade Sauerkraut Kits
The Kraut Source Fermentation Kit Makes Natural Fermenting Easy
Innovation opportunities in the food preservation industry to develop new techniques, tools, and products for fermentation and natural food preservation.
