Category
Lifestyle
Assisted Choices
Trend cluster
Category
Printed
Social
Images from social media platforms get a makeover with traditional mediums.
5.2
Trend score
Trend
What is the Printed Social trend?
Printed Social: Memoirs, coloring books, magazines and other non-digital mediums are now breathing life into digital imagery, bringing the online world, offline. While apps such as Instagram and Facebook are still important platforms for sharing personal photos within consumer's networks, the desire for something more tangible is still something desired and romanticized across all generations.
Trend themes
Themes within the Printed Social trend
Three behaviours holding the trend together01
Personalized Social Media Prints
The rise of services that offer personalized physical products, such as magnets, photo books, and coloring books, that feature users' social media content, providing a tangible and memorable way to cherish personal memories captured on social media platforms.
02
Retro-Inspired Social Media Prints
The popularity of retro aesthetics and nostalgia, which has driven the demand for social media prints that emulate retro styles and formats, including vintage filters, slide reels, and Polaroid-like instant prints.
03
Interactive In-Flight Magazines
The adoption of digital tools, such as Facebook Connect, to create interactive and engaging reading experiences, allowing passengers to be more involved in the content creation and personalizing the in-flight magazine experience.
Industry implications
What the Printed Social trend means for industry
Where the trend changes the playbookFor
Print-On-Demand Services
Companies that offer print-on-demand services and customized products of all kinds can create new revenue streams by offering personalized social media prints and other products that tap into the desire for physical keepsakes of digital content.
For
Adult Coloring Books
The adult coloring book industry can expand its offerings beyond hand-drawn illustrations by partnering with social media printing services to create custom coloring books that feature users' social media content.
For
Digital Publishing
The future of digital publishing lies in providing interactive, personalized reading experiences that engage and entertain audiences, as seen in the trend of interactive in-flight magazines that use digital tools to tailor content to individual passengers.
Workshop question
How can your brand better align with the values of your consumer, in an authentic way?
Trend signals
Trend signals for Printed Social
Trend score 5.2 out of 10, from popularity 77%, activity 69%, freshness 8%.
Popularity77%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Printed Social trend
9 featured examples from Feb 15, 2014 to Jul 27, 2018CategoryPop Culture
Internet Culture Coloring Books
The 'Holy Meme Bible' is a Web-Inspired Illustrated Coloring Book
Publishing companies can tap into the rise of adult coloring books by creating unique and innovative designs inspired by popular trends such as internet culture.
CategoryTech
Photo-Printing Smartphone Mods
The Polaroid Mod Lets the Moto Z Print Photos in Real-Time
Opportunity for disruptive innovation in the photography industry by incorporating instant printing technology into smartphones.
CategoryLife-Stages
Scannable Coloring Books
The Color Notebook Lets Parents Save Kids Artwork Before Reusing It
Opportunity for educational companies to incorporate scannable coloring books into their curriculum.
CategoryArt & Design
Social Media Coloring Books
'Color Me Book' Turns Instagram Pictures into Adult Coloring Books
The printing and publishing industry can explore the production of personalized coloring books that integrate social media photos as a new revenue stream.
CategoryTech
Social Media Magnetization Apps
StickyGram Magnets Turn Digital Memories Cute Memoribilia Items
The printing and photography industries can capitalize on the trend of personalized magnet printing by offering services that transform digital images into physical magnets.
CategoryTech
Retro Instagram Reels
Reelagram Turns Instagram Photography Authentically Vintage
Printing companies can leverage the trend of retro Instagram prints by offering unique printing options, such as slide reel formats or vintage-themed printing services.
CategoryTech
Printed Social Media Keepsakes
365 Days in Print Helps You Create a Beautiful Facebook Journal
The printing and publishing industry can leverage the trend of printed social media keepsakes by providing specialized printing services for personalized memory books.
CategorySocial Media
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
Printing and publishing companies can offer personalized coloring books as a new product line.
CategoryArt & Design
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Airlines can implement personalized inflight magazines to enhance the passenger experience and differentiate themselves from competitors.
