Trend cluster
Category

Tangible Personalization
(UPDATE)

Customization adds a deeper feeling of ownership.

Photoshop Fame FakingYou as An Action FigurePersonalized Wine GlassesPersonalized Illustrated WallpaperSelf-Trolling

Trend

What is the Tangible Personalization (UPDATE) trend?

Tangible Personalization (UPDATE): The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.

Trend themes

Themes within the Tangible Personalization (UPDATE) trend

Three behaviours holding the trend together
01

Personalization

The trend of personalization offers a superlative novelty factor by adding profound relevance to individual consumers

02

Customization

The trend of customization makes items more covetable than those offered by the competition by offering a feeling of augmented ownership

03

Individualization

The trend of individualization caters to consumers looking for items that help differentiate themselves from the crowd

Industry implications

What the Tangible Personalization (UPDATE) trend means for industry

Where the trend changes the playbook
For

Product Design

Product design companies can create unique and tailored products that cater to specific customer's preferences and tastes

For

Personalized Gifts

Personalized gift companies can offer consumers products that have been modified to reflect specific traits of clients

For

Customized Collectibles

Customized collectible companies can produce dolls, action figures, busts, and other unique items that cater to consumer preferences with refined designs

Trend signals

Trend signals for Tangible Personalization (UPDATE)

Trend score 6.0 out of 10, from popularity 81%, activity 89%, freshness 8%.

Popularity81%
Activity89%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Tangible Personalization (UPDATE) trend

12 featured examples from Jan 29 to Sep 19, 2009
Photoshop Fame Faking
CategoryTech

Photoshop Fame Faking

Turn Yourself into a Vampire or Robert Pattinson's Girlfriend

Companies in the graphic design and photo editing software industry can develop new features and tools that cater to the demand for easy and customizable photo transformations.

You as An Action Figure
CategoryBusiness

You as An Action Figure

Japanese Toy Company Puts Your Face on Superhero Body

The toy manufacturing industry can explore the production of customized action figures as a new market segment to cater to consumers' desire for personalized toys.

Personalized Wine Glasses
CategoryArt & Design

Personalized Wine Glasses

Bridal Party Glasses Feature Cartoons of Your Wedding Party

Providing personalized wine glasses and custom martini glasses for weddings and bridal showers.

Personalized Illustrated Wallpaper
CategoryArt & Design

Personalized Illustrated Wallpaper

One-of-a-Kind Graphic Swedish Art Dresses Up Drab Walls

One-of-a-kind, personalized wallpaper designs created by talented artists and designers can disrupt the interior design industry.

Self-Trolling
CategoryTech

Self-Trolling

MyMagicMe Will Turn Your Photo into a Custom Treasure Troll Picture

The e-commerce industry can leverage the trend of customization by providing platforms and services to facilitate personalized product offerings and experiences for customers.

Personalized LEGO Figurines
CategoryArt & Design

Personalized LEGO Figurines

LEGO Geeks Make Their Own Custom Characters

The toy industry can benefit from offering customizable LEGO sets and accessories that encourage personalized play, as well as licensing popular franchises to create LEGO merchand…

Personalized Shower Curtains
CategoryArt & Design

Personalized Shower Curtains

Life-Sized Photos Make For Ultra Custom Bathrooms

Printing companies that offer custom printing services for various products, such as shower curtains, will have a competitive advantage in the market.

You as a Doll
CategoryArt & Design

You as a Doll

Cyndi Safstorm Creates Personalized Plastic Mini-Me Figurines

The toy manufacturing industry can capitalize on this trend by creating customized toy lines that allow customers to create and design their own action figures and dolls.

Billion-Dollar Business Cards
CategoryCelebs

Billion-Dollar Business Cards

Stewie Rah Rah's Personalized Money Cards are Worth Pocketing

Disruptive innovation opportunity: Developing new printing technologies and product offerings to meet the growing demand for customized, high-end business cards and stationary.

Ultrasounds as Modern Art
CategoryArt & Design

Ultrasounds as Modern Art

Personalized Fetus Posters For Narcissists in the Making

Pregnancy and baby retailers can offer personalized ultrasound art as a unique product for expectant parents

Personalized Robot Replicas
CategoryTech

Personalized Robot Replicas

Little Island Will Create Mini Me Machines

Disruptive innovation opportunity: Combine robotic technology with traditional toy manufacturing processes to create interactive and personalized toys that mimic human likeness.

Luxury Home Narcissism
CategoryArt & Design

Luxury Home Narcissism

Company Makes 'You Look Like A Million Dollars' With Personalized Busts

Through the use of high-end materials and unique designs, businesses can create disruptive innovation for the luxury customization industry.