Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ocean
Packaging
Recycled ocean plastic is being used to make sustainable packaging.
4.8
Trend score
Trend
What is the Ocean Packaging trend?
Ocean Packaging: There's no shortage of plastic waste in the world's ocean's, and brands in some industries are trying to cut down on this waste by using ocean plastic to create sustainable packaging solutions.
Insight
The consumer insight behind the Ocean Packaging trend
As climate change worsens, consumers are feeling anxiety over the future of the environment. More people are questioning their own environmental impact, and are choosing to make small lifestyle changes in order to help reduce it. These consumers turn to brands that prioritize authentic forms of sustainability.
Trend themes
Themes within the Ocean Packaging trend
Three behaviours holding the trend together01
Prevented Ocean Plastic Packaging
Brands are creating sustainable packaging solutions by using prevented ocean plastic, which helps reduce plastic waste in oceans.
02
Circular Economy
The use of reclaimed ocean plastic creates opportunities to support the move towards a circular economy, where waste is minimized and resources are kept in use for as long as possible.
03
Authentic Sustainability
Consumers are prioritizing brands that prioritize authentic forms of sustainability, which creates opportunities for businesses to communicate transparently about their sustainability efforts.
Industry implications
What the Ocean Packaging trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can incorporate the use of reclaimed ocean plastic in product packaging, creating eco-friendly options for consumers.
For
Wine & Spirits
The wine & spirits industry can reduce their carbon footprint by experimenting with alternative packaging options, such as flat wine bottles made from prevented ocean plastic.
For
Cannabis
The cannabis industry can differentiate itself by using sustainable packaging solutions made from prevented ocean plastic, appealing to environmentally-conscious consumers.
Workshop question
How could your brand help its customers be more sustainable?
Trend signals
Trend signals for Ocean Packaging
Trend score 4.8 out of 10, from popularity 65%, activity 57%, freshness 22%.
Popularity65%
Activity57%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Ocean Packaging trend
6 featured examples from Jan 7, 2021 to Mar 16, 2024CategoryLifestyle
Sustainable Flat-Bottled Rosés
Moët Hennessy Unveils Sustainably-Packaged Galoupet Nomade Rosé
Disrupting the wine and spirits industry by adopting sustainable packaging, using recyclable materials and unique designs to appeal to eco-conscious consumers.
CategoryEco
Ocean Plastic Cosmetic Packaging
Big Planet, Big Love Features Reclaimed Ocean-Bound Plastic
Cosmetics companies will face increasing pressure to incorporate sustainable materials and practices into their products, thus reducing their carbon footprint and contributing to…
CategoryEco
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
The cosmetics industry can lead the way in adopting sustainable packaging solutions like Prevented Ocean Plastic™ to align with consumer values.
CategoryEco
Ocean Plastic Deodorant Packaging
All of Piperwai's Product Packaging Uses Ocean Waste Plastic
The personal care industry can benefit from the trend of using sustainable packaging and ingredients to appeal to eco-conscious consumers.
CategoryEco
Reclaimed Ocean Plastic Jars
Sana Packaging Created a First for the Cannabis Industry
The cannabis industry can adopt the use of reclaimed ocean plastic and circular economy principles in their packaging to appeal to environmentally conscious consumers.
CategoryEco
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Supermarket chains can explore incorporating recycled materials into their packaging to meet consumer demands for more sustainable products.
