Nostalgic Cell

Cell phone brands revamp retro designs, or choose to market with them

Implications - Tech brands are leveraging the nostalgia associated with some of their old cell phone designs by either incorporating those styles into new phones, or by using those retro models to market their new products. This strategic use of nostalgia fosters a stronger connection between the brand and the consumer, as modern day consumers are increasingly immersed in routine tech that is no longer novel.
SCORE 6.9
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134,173 Total Clicks
Jan 17 - Feb 18
This Year and Warm
TechArt & Design
Featured Examples
Revamped 90s Phones - The Iconic Sliding Phone is Making a Return with the Nokia 8110
SCORE 8.8
This Year and V. Hot 3,683 Clicks Pub: Feb 26, 18
Revamped 90s Phones
The Iconic Sliding Phone is Making a Return with the Nokia 8110
Nokia is reviving a 90s classic in its revamped Nokia 8110 slider “banana” phone. First released in 1996, the Nokia 8110 gained immense popularity as a starring gadget in the hit film... [More]
Modernized Flip Phones - Samsung's Newest Smartphone Features the Nostalgic Design of a Flip Phone
SCORE 7.6
Hot 4,448 Clicks Pub: May 16, 17
Modernized Flip Phones
Samsung's Newest Smartphone Features the Nostalgic Design of a Flip Phone
An updated version of a Samsung flip phone hopes to appeal to a nostalgia-driven audience. The tech brand’s newest release is yet another high-end smartphone, but this time with an old school... [More]
Affordable 4G Phones - The New 'Nokia 3310' Hopes to Bring Modern Tech to Rural Chinese Areas
SCORE 7
This Year and Warm 789 Clicks Pub: Feb 1, 18
Affordable 4G Phones
The New 'Nokia 3310' Hopes to Bring Modern Tech to Rural Chinese Areas
Nokia is fusing nostalgic design with modern features in its newest iteration of the ‘Nokia 3310.’ Previous versions of the Nokia 3310 have come with 3G capability, but this new version... [More]
Nostalgia-Inducing Phone Ads - The Moto Z Ad Stars Motorola's Iconic V3 RAZR
SCORE 2
Untested 132 Clicks Pub: Jan 25, 17
Nostalgia-Inducing Phone Ads
The Moto Z Ad Stars Motorola's Iconic V3 RAZR
Last spring, Motorola released a nostalgia-including ad starring its iconic Moto V3 RAZR. As once of the best-selling phones of the mid-2000s, the ad was designed to be instantly recognizable to... [More]
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