Category
Tech
Automated Upkeep
Trend cluster
Category
Normalized
Narcissism
Social media users embrace vanity and over-sharing.
5.1
Trend score
Trend
What is the Normalized Narcissism trend?
Normalized Narcissism: What was once personal has now become public thanks to various social media networks. Over-sharing has become a normalized part of everyday for millennials and Generation Z. For those who have grown up with these online platforms, sharing their favorite interests, brands, products and experiences has become habitual.
Trend themes
Themes within the Normalized Narcissism trend
Three behaviours holding the trend together01
Normalized Narcissism
Social media users embrace vanity and over-sharing
02
Satirical Instagram Graphics
Poking fun at the over-the-top, vain and competitive nature of the Facebook-owned app
03
Narcissistic Restroom Interiors
Restroom that caters to the narcissist
Industry implications
What the Normalized Narcissism trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Create narcissistic restrooms that cater to the self-centered individual
For
Social Media Industry
Satirical graphics about vanity and social media addiction
For
Fashion Industry
Clothing that plays on the trend of vanity and narcissism
Trend signals
Trend signals for Normalized Narcissism
Trend score 5.1 out of 10, from popularity 76%, activity 70%, freshness 8%.
Popularity76%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Normalized Narcissism trend
6 featured examples from Apr 30, 2009 to Oct 5, 2012CategoryFashion
Glam Narcissistic Editorials
The Velvet Italy October 2012 Photoshoot Stars a Vain Morgane Warnier
Photographers can disrupt the industry by experimenting with unique concepts that highlight narcissism and self-admiration.
CategoryArt & Design
Narcissistic Restroom Interiors
Webguerillas Washrooms by TULP Encourage Vain Behavior
The trend of decorated restrooms creates opportunities for interior decorators to create unique and customized restroom spaces for various businesses.
CategoryEco
Mirrors With Cameras
The ‘Daily You' Mirror Logs Your Appearance Every Day
The use of smart mirrors in home decor adds a touch of modern innovation and personalization to interior design.
CategoryPop Culture
Hipster Photo Addict Charts
The Instagram Junkie Infographic is Satirically Witty
Disruptive Innovation Opportunity: Create smartphones with improved camera capabilities and features tailored for phone-based photography.
CategoryPop Culture
Real Life Twitter
CollegeHumor Video Proves Tweets Don't Translate Offline
Opportunities for creating new platforms that bridge the gap between online and offline communication.
CategoryPop Culture
Mocking Social Media
Despair Inc. Diagnoses Behavioral Disorders From Online Networking
The fashion industry can create innovative clothing and accessories that parody social media and highlight its absurdities, providing a novel and humorous take on fashion.
