On-the-go dining becomes increasingly easy with convenient food apps
Implications - While fast food is still the choice for many busy consumers, the plethora of mobile food apps is providing more options when it comes to spontaneous or on-the-go dining. As these mobile apps allow consumers to conveniently order food from wherever they are or easily find places to eat that suit what they are looking for, going mobile is definitely something today's restaurants and food establishments must consider in their marketing plans.
Trend Themes
1. Mobile Food Apps - The increase in mobile food apps is providing more convenient options for on-the-go dining, this trend is something today's restaurants and food establishments must consider in their marketing plans.
2. Innovative Coupon Apps - Niche daily deal sites that offer discounts on food and drink based on location provide a fantastic opportunity for companies to tap into the daily deals market.
3. Food Truck Tracking Apps - Emerging technologies such as Tweat It app which tracks food trucks in real-time provide opportunities for businesses seeking to connect consumers to real-world experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry must leverage mobile technology to connect with customers on-the-go.
2. Mobile Technology - Companies in the mobile technology industry can provide services to businesses looking to expand their reach via social media and location-based services.
3. Gaming - The Domino's Pizza Hero game provides an experience that mimics real-life cooking, indicating an opportunity for companies in the gaming industry to create interactive cooking and culinary experiences.
