Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mobili-eats
On-the-go dining becomes increasingly easy with convenient food apps.
2.3
Trend score
Trend
What is the Mobili-eats trend?
Mobili-eats: While fast food is still the choice for many busy consumers, the plethora of mobile food apps is providing more options when it comes to spontaneous or on-the-go dining. As these mobile apps allow consumers to conveniently order food from wherever they are or easily find places to eat that suit what they are looking for, going mobile is definitely something today's restaurants and food establishments must consider in their marketing plans.
Trend themes
Themes within the Mobili-eats trend
Three behaviours holding the trend together01
Mobile Food Apps
The increase in mobile food apps is providing more convenient options for on-the-go dining, this trend is something today's restaurants and food establishments must consider in their marketing plans.
02
Innovative Coupon Apps
Niche daily deal sites that offer discounts on food and drink based on location provide a fantastic opportunity for companies to tap into the daily deals market.
03
Food Truck Tracking Apps
Emerging technologies such as Tweat It app which tracks food trucks in real-time provide opportunities for businesses seeking to connect consumers to real-world experiences.
Industry implications
What the Mobili-eats trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry must leverage mobile technology to connect with customers on-the-go.
For
Mobile Technology
Companies in the mobile technology industry can provide services to businesses looking to expand their reach via social media and location-based services.
For
Gaming
The Domino's Pizza Hero game provides an experience that mimics real-life cooking, indicating an opportunity for companies in the gaming industry to create interactive cooking and culinary experiences.
Trend signals
Trend signals for Mobili-eats
Trend score 2.3 out of 10, from popularity 43%, activity 19%, freshness 8%.
Popularity43%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mobili-eats trend
6 featured examples from Mar 29 to Nov 23, 2011CategoryTech
Pizza-Ordering Apps
The Papa John's for iPhone App Lets You Touch to Order
The food delivery industry can benefit from developing mobile ordering apps that integrate with customers' smartphones, keeping them more engaged and increasing order frequency.
CategoryTech
Pizza-Making Games
Domino's Pizza Hero Turns You Into a Pie Master
Disruptive innovation opportunities for gaming companies to create immersive and realistic cooking game experiences, appealing to a wide range of users.
CategoryTech
Ingenious Foodie Apps
FoodTruck FastPass is a Smartphone Solution for Mobile Food Carts
FoodTruck FastPass is specifically designed for food carts, making it relevant for the food and beverage industry.
CategoryTech
Fantastic Foodie E-Coupons
BiteHunter Website Offers Food Deals Based on Where You Are
Daily deals platforms can target specific industries or interests to differentiate themselves in the market.
CategoryTech
Food Truck Trackers
The 'Tweat It' App Updates Moving Restos Via Twitter Updates
Food service providers can leverage real-time food truck tracking technology to streamline operations and reach more customers.
CategoryLifestyle
Concession Stand Apps
The Yorder App Lets You Order Gameday Munchies Without Having to Get Up
The industry that can greatly benefit from such apps is the sports and entertainment industry, where such an app can further aid in customer engagement and retention.
