On-the-go dining becomes increasingly easy with convenient food apps
Implications - While fast food is still the choice for many busy consumers, the plethora of mobile food apps is providing more options when it comes to spontaneous or on-the-go dining. As these mobile apps allow consumers to conveniently order food from wherever they are or easily find places to eat that suit what they are looking for, going mobile is definitely something today's restaurants and food establishments must consider in their marketing plans.
