Category
Tech
Automated Upkeep
Trend cluster
Category
Mobile
Gifting
Apps for giving presents target the connected consumer craving convenience.
3.2
Trend score
Trend
What is the Mobile Gifting trend?
Mobile Gifting: Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying.
Trend themes
Themes within the Mobile Gifting trend
Three behaviours holding the trend together01
Demand for convenience
The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying.
02
Personalization
Apps like Sweetness provide personalization and convenience with their hand-delivered, nicely wrapped baked gifts along with a link to a video message from the gift giver.
03
Mobile Gifting
Mobile apps like SwiftGift and Nack provide a user-friendly platform allowing people to purchase and send gifts from anywhere, anytime.
Industry implications
What the Mobile Gifting trend means for industry
Where the trend changes the playbookFor
eCommerce
The rise of demands for convenience when purchasing goods has led to innovation in eCommerce, pushing its technology and features to meet the needs of consumers.
For
Retail
The adoption of Same-Day Delivery Apps is one of the retail's attempts to meet consumers' demands for convenience.
For
Customer Engagement
The introduction of Coffee eGifting Software provides businesses with a new way to increase customer engagement through gifts with their clients.
Trend signals
Trend signals for Mobile Gifting
Trend score 3.2 out of 10, from popularity 49%, activity 41%, freshness 8%.
Popularity49%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mobile Gifting trend
5 featured examples from Aug 12, 2015 to May 24, 2016CategoryTech
Social Gifting Apps
This Messaging App Makes It Easy for Consumers to Purchase Gifts on the Go
SwiftGift disrupts traditional e-commerce by providing a seamless gifting experience through a messaging app.
CategoryTech
Charitable Coffee-Gifting Apps
The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers.
CategoryLifestyle
Baked Goodies Gift Services
Sweetness Allows You to Give the Incomparable Gift of Baked Goods
Bakeries can expand their reach by partnering with personalized gifting platforms to offer delivery services and personalized options.
CategoryTech
Coffee eGifting Software
Gifting App CoffeeSender is a B2B Solution for Engaging Clients
Ecommerce platforms can leverage B2B gifting apps to enhance customer experience and drive sales through personalized gift incentives.
CategoryTech
Same-Day Delivery Apps
Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day
The e-commerce industry can take advantage of the rising trend of same-day delivery services to enhance customer satisfaction and gain a competitive edge.
