Category
Lifestyle
Assisted Choices
Trend cluster
Category
Menstrual
Relief
Products that mitigate PMS symptoms are coming in new, unique forms.
5.0
Trend score
Trend
What is the Menstrual Relief trend?
Menstrual Relief: The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue.
Trend themes
Themes within the Menstrual Relief trend
Three behaviours holding the trend together01
Personalized menstrual relief solutions
Innovations that cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue.
02
Drug-free menstrual pain management
The rise of wearable technology and smart devices capable of targeting everything from nausea and stress to chronic pain has led to solutions that are drug-free and boast no side effects.
03
Period management services
Companies are offering one-on-one consultations with period specialists to discuss personalized solutions for menstrual health and to create a more open, positive conversation around menstruation.
Industry implications
What the Menstrual Relief trend means for industry
Where the trend changes the playbookFor
Health and wellness
The innovations in this article reflect a growing demand for personalized, all-natural healthcare solutions.
For
Beauty and cosmetics
Companies are expanding into period and maternity skin care and hair care products that cater to women's cyclical hormonal changes.
For
Feminine care
There is potential for disruptive innovation in the feminine care market with increasingly personalized solutions that are drug-free and cater to a woman's menstrual cycle.
Workshop question
Are there any consumer concerns, or demographics your brand has neglected? How can it better accommodate the needs and preferences of those consumers?
Trend signals
Trend signals for Menstrual Relief
Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%.
Popularity75%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Menstrual Relief trend
5 featured examples from Apr 12, 2016 to Nov 11, 2017CategoryLifestyle
Menstrual Cramp-Relieving Wearables
The Aika Black-T is the World's First Smart Menstrual Wearable
Smart menstrual wearables have potential to disrupt the women's health industry by introducing a new market for pain relief devices.
CategoryAutos
Menstruation Management Trucks
THINX's PMS Truck Offers One-on-One Consultations
The feminine hygiene products industry can explore innovative offerings beyond traditional pads and tampons, such as leak-proof underwear and bodysuits.
CategoryLifestyle
Pain-Relieving Menstruation Wearables
Livia is a Smart Device to Relieve Menstrual Cramps
Opportunity for disruptive innovation in the wearable technology industry to develop devices that provide targeted pain relief.
CategoryFashion
Period Skin Care Companies
Amareta Sells Customized Period and Maternity Skin Care Products
Opportunity for companies in the beauty and personal care industry to develop specialized skincare products for people experiencing hormonal changes during menstruation and pregna…
CategoryLifestyle
Menstrual Relief Oils
Lola Crafted a Blend of Essential Oils for Menstrual Cramps
Menstrual relief oils and supplements have the potential to disrupt the traditional menstrual care industry by offering alternative methods of pain relief.
