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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,329 more

Made-Over Masculinity

Traditional "manliness" is shaken by men's interest in makeup

Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
1,457,513 Total Clicks
Date Range:
Aug 10 — Feb 11
Trending:
Warm

Featured Examples

Bearded Makeup Models
Bearded Makeup Models
Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta
To get the optimal impartial opinion of a lip color, Lip Service by Armin Morbach certainly offers the best method. Featuring Johnny Harrington with full red facial hair, the cosmetics editorial is by… MORE
Lipstick-Wearing Men
Lipstick-Wearing Men
The Vivienne Westwood AW11 Men's Collection is Femininely Masculine
The contrast between traditionally masculine outfits and unorthodox male makeup in the Vivienne Westwood AW11 Men's collection is rather fetching if I do say so myself. I like my men to be manly, but there… MORE
Lipstick-Wearing Males
Lipstick-Wearing Males
French WAD Magazine Promotes Men in Makeup
For its current 'Man Issue,' WAD magazine compiled a stock of makeup-wearing men, with red and plum-colored lipstick. In the hopes of connecting with the audience and promoting androgyny and sexuality,… MORE
Warpaint Makeup Spreads
Warpaint Makeup Spreads
Photographer Jayden Tang's Eccentric Men's Grooming Editorial
China-born Jayden Tang is a fashion photographer who now lives and works in London, England after getting an M.A. in fashion photography at the London College of Fashion. Jayden Tang's latest editorial… MORE
Glossy-Lipped Boytography
Glossy-Lipped Boytography
River Viiperi Glistens in Ones2Watch February 2011
International model River Viiperi gets all shiny and glossy for the latest Ones2Watch February 2011 editorial entitled 'Goodbye Horses.' Photographer Zeb Daemen teamed up with makeup artist Sigrid Volders… MORE
Contrasting Fashiontography
Contrasting Fashiontography
Inside the Mind of Photographer Isa Jacob
For the latest Ones2Watch editorial entitled 'Made Men,' photographer Isa Jacob brought his vision to life with contrasting prints and bizarre makeup. The photo shoot features men with unibrows, in structured… MORE

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