Traditional "manliness" is shaken by men's interest in makeup
Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
Trend Themes
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Gender Fluidity in Fashion and Beauty — With more male influencers becoming interested in makeup and jewelry among other traditionally feminine items, brands have the opportunity to take advantage of a burgeoning market segment in the already crowded fashion and beauty industries.
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Unconventional Beauty — Designers and photographers are exploring unorthodox beauty measures and presenting them in mainstream media. There is potential to create new markets for beauty products by expanding the concept of what beauty encompasses.
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Social Media Influence — Social media platforms have played a significant role in promoting unconventional beauty standards, and brands can harness this opportunity to cater to changing consumer preferences.
Industry Implications
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Fashion — Traditional fashion brands aiming to explore gender fluidity trends and expand their markets to unconventional beauty standards could experiment with new collections and campaigns.
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Beauty — The beauty sector can capitalize on the emerging trend by creating new products and accessories to cater to male consumers who are looking for makeup and beauty services to enhance their appearance.
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Marketing — Marketing agencies can facilitate and help in promoting the trend through social media by collaborating with influential male beauty bloggers and developing creative campaigns to advocate the principle of gender inclusivity.
6 Featured, 48 Examples:
1,505,621 Total Clicks
Date Range:
Aug 10 — Feb 11
Trending:
Warm
Consumer Insight Topics:
