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Made-Over Masculinity

Traditional "manliness" is shaken by men's interest in makeup

Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
1,783,725 Total Clicks
Aug 10 - Feb 11
Warm
FashionLifestyleLifeCosmeticsFashion for Men
Featured Examples
Bearded Makeup Models - Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta
SCORE 5.9
Warm 26,171 Clicks Pub: Feb 6, 11
Bearded Makeup Models
Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta
To get the optimal impartial opinion of a lip color, Lip Service by Armin Morbach certainly offers the best method. Featuring Johnny Harrington with full red facial hair, the cosmetics editorial is by… [More]
Lipstick-Wearing Men - The Vivienne Westwood AW11 Men's Collection is Femininely Masculine
SCORE 4.9
Average 18,163 Clicks Pub: Jan 20, 11
Lipstick-Wearing Men
The Vivienne Westwood AW11 Men's Collection is Femininely Masculine
The contrast between traditionally masculine outfits and unorthodox male makeup in the Vivienne Westwood AW11 Men's collection is rather fetching if I do say so myself. I like my men to be manly, but there… [More]
Lipstick-Wearing Males - French WAD Magazine Promotes Men in Makeup
SCORE 5.5
Warm 26,336 Clicks Pub: Sep 30, 10
Lipstick-Wearing Males
French WAD Magazine Promotes Men in Makeup
For its current 'Man Issue,' WAD magazine compiled a stock of makeup-wearing men, with red and plum-colored lipstick. In the hopes of connecting with the audience and promoting androgyny and sexuality,… [More]
Warpaint Makeup Spreads - Photographer Jayden Tang's Eccentric Men's Grooming Editorial
SCORE 3.7
Mild 12,608 Clicks Pub: Aug 10, 10
Warpaint Makeup Spreads
Photographer Jayden Tang's Eccentric Men's Grooming Editorial
China-born Jayden Tang is a fashion photographer who now lives and works in London, England after getting an M.A. in fashion photography at the London College of Fashion. Jayden Tang's latest editorial… [More]
Glossy-Lipped Boytography - River Viiperi Glistens in Ones2Watch
SCORE 3.3
Mild 6,443 Clicks Pub: Feb 11, 11
Glossy-Lipped Boytography
River Viiperi Glistens in Ones2Watch February 2011
International model River Viiperi gets all shiny and glossy for the latest Ones2Watch February 2011 editorial entitled 'Goodbye Horses.' Photographer Zeb Daemen teamed up with makeup artist Sigrid Volders… [More]
Zombie Male Makeup - The Daniel Radcliffe Spread for Dazed and Confused
SCORE 2.2
Untested 10,211 Clicks Pub: Oct 23, 10
Zombie Male Makeup
The Daniel Radcliffe Spread for Dazed and Confused November 2010
Daniel Radcliffe looks to shed his Harry Potter persona in the Dazed and Confused November 2010 issue. Shot by Serge LeBlon, the spread succeeds in shining a new light on everyone's favorite warlock. Wearing… [More]
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