Traditional "manliness" is shaken by men's interest in makeup
Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
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Date Range:
Aug 10 — Feb 11
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