International model River Viiperi gets all shiny and glossy for the latest Ones2Watch February 2011 editorial entitled 'Goodbye Horses.' Photographer Zeb Daemen teamed up with makeup artist Sigrid Volders and stylist Sonny Groo as they represented Viiperi at his best.
Accessorized with some pretty sweet bling, River Viiperi is expanding his modeling horizon by delving into more quasi-feminine-themed editorials. It definitely takes an adventurous man to get glossed up for an international photo shoot.
What's Driving This Trend
- Gender-fluid Modeling
- Opportunity for fashion brands and magazines to diversify representation and expand their market by embracing gender-fluid modeling.
- High-shine Makeup
- Opportunity for makeup companies to capitalize on the trend of high-shine and glossy makeup by offering new product lines and collaborating with fashion brands and magazines.
- Editorial Storytelling
- Opportunity for photographers and stylists to push artistic boundaries and tell compelling stories through fashion editorials that feature models in non-traditional roles or settings.
Who This Affects Most
- Fashion
- Fashion brands can disrupt the industry by embracing gender-fluid modeling and providing inclusive representation to a wider audience.
- Beauty
- Makeup companies can capitalize on the trend of high-shine and glossy makeup by developing new product lines and partnering with fashion brands and magazines to expand their market.
- Photography
- Photographers and stylists can push artistic boundaries and disrupt traditional fashion editorials by telling compelling stories and featuring models in non-traditional roles or settings.
