Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Melatonin
Beverage
Brands infuse melatonin into different beverages.
4.4
Trend score
What's Happening
What is the Melatonin Beverage trend?
Melatonin Beverage: Commonly taken in supplement form, melatonin is now being infused into beverages that are formulated to help relax consumers, and get them to sleep. Products in this space include canned beverages and melatonin-infused tea bags.
Insight
The consumer insight behind the Melatonin Beverage trend
As consumers deal with personal, professional and even political stress, "wellness" has become a greater priority, and is now a booming industry. Consumers are now seeking out a whole host of wellness products and experiences in order to combat stress.
Trend themes
Themes within the Melatonin Beverage trend
Three behaviours holding the trend together01
Wellness Infused Beverages
With consumers prioritizing wellness as a greater need due to personal, professional and political stress, businesses are now meeting wellness goals by infusing functional ingredients like melatonin into different beverages.
02
Functional Beverage Campaigns
Beverage brands are incorporating wellness into their marketing campaigns by adding vitamins, functional additives, and specialized flavors to their product line.
03
Nano-Emulsified Cannabinoids
Leveraging nano-emulsified, broad-spectrum hemp extracts as an ingredient, companies are creating better sleep solutions such as full-spectrum CBD sleep powders.
Industry implications
What the Melatonin Beverage trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage the trend of wellness infused beverages to add functional ingredients to their product lines
For
Health and Wellness
The health and wellness industry can benefit from functional beverage campaigns and wellness-infused products
For
Cannabis
The cannabis industry can utilize nano-emulsified cannabinoids to develop a range of new products like sleep supplements and sparkling CBD seltzers
Workshop question
How could your brand address consumer stress?
Trend signals
Trend signals for Melatonin Beverage
Trend score 4.4 out of 10, from popularity 61%, activity 51%, freshness 19%.
Popularity61%
Activity51%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Melatonin Beverage trend
10 featured examples from Mar 5, 2020 to Dec 13, 2023CategoryLifestyle
Relaxing Red Wine Tinctures
Wine Down™ by Apothékary Presents a Relaxing Alternative
The development of herbal red wine tinctures presents a disruptive innovation opportunity for the alcohol alternative industry, providing consumers with relaxation and stress reli…
CategoryLifestyle
Vitality Tea Campaigns
Twinings' Superblends are Boosted by Functional Additives & Ingredients
The use of functional additives and unique flavor combinations in tea products offers opportunities for innovation and differentiation in the tea industry.
CategoryLifestyle
Beautifying Nighttime Lattes
Vital Proteins' Latte Mix is Full of Ingredients to Support Rest
The beverage industry has an opportunity to develop more functional nighttime drinks with added health benefits, such as collagen, melatonin, GABA and ashwagandha root extract.
CategoryLifestyle
Reformulated Sparkling CBD Beverages
Rhythm Sparkling Hemp Beverages Increased its CBD Dosage
CBD beverage companies can take advantage of the trend of increasing CBD dosage and rebranding to better reflect the functionalities of their products.
CategoryLifestyle
5-HTP-Infused CBD Drinks
The Meda Sleep Beverage Helps Ease Consumers to Sleep
CBD beverage industry can explore new product lines that incorporate different botanical ingredients for various wellness purposes.
CategoryMarketing
Relaxing Sparkling CBD Seltzers
The Rhythm Dream CBD Seltzer Comes in Two Choices
CBD Seltzers have the potential to disrupt the alcoholic beverage market.
CategoryLifestyle
Melatonin-Enriched Herbal Teas
TeaWell Sleep Tea is a Relaxing Herbal Tea with Enhanced Benefits
The tea industry can explore opportunities for creating innovative sleep tea blends, incorporating functional ingredients, and exploring new packaging and delivery options.
CategoryLifestyle
Ready-to-Drink Sleep Teas
Blue Bear's White Peach Sleep Tea Needs No Steeping
The beverage industry has the opportunity to develop and launch ready-to-drink sleep beverages in various flavors and natural ingredients.
CategoryLifestyle
Restful Beverage Sachets
LIFEAID's DREAMAID GO! Supports Resting and Recharging
Opportunity for beverage companies to expand their product lines and offer sleep-supporting options.
CategoryLifestyle
Cannabis-Powered Sleep Supplements
Evn Sleep Powder Has 400mg of Full Spectrum CBD
The health and wellness industry can capitalize on the popularity of natural sleep supplements by creating innovative products with CBD and other natural ingredients.
