Brands infuse melatonin into different beverages
Trend - Commonly taken in supplement form, melatonin is now being infused into beverages that are formulated to help relax consumers, and get them to sleep. Products in this space include canned beverages and melatonin-infused tea bags.
Insight - As consumers deal with personal, professional and even political stress, "wellness" has become a greater priority, and is now a booming industry. Consumers are now seeking out a whole host of wellness products and experiences in order to combat stress.
Insight - As consumers deal with personal, professional and even political stress, "wellness" has become a greater priority, and is now a booming industry. Consumers are now seeking out a whole host of wellness products and experiences in order to combat stress.
Workshop Question - How could your brand address consumer stress?
Trend Themes
1. Wellness Infused Beverages - With consumers prioritizing wellness as a greater need due to personal, professional and political stress, businesses are now meeting wellness goals by infusing functional ingredients like melatonin into different beverages.
2. Functional Beverage Campaigns - Beverage brands are incorporating wellness into their marketing campaigns by adding vitamins, functional additives, and specialized flavors to their product line.
3. Nano-emulsified Cannabinoids - Leveraging nano-emulsified, broad-spectrum hemp extracts as an ingredient, companies are creating better sleep solutions such as full-spectrum CBD sleep powders.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of wellness infused beverages to add functional ingredients to their product lines
2. Health and Wellness - The health and wellness industry can benefit from functional beverage campaigns and wellness-infused products
3. Cannabis - The cannabis industry can utilize nano-emulsified cannabinoids to develop a range of new products like sleep supplements and sparkling CBD seltzers
