T-shirts with personal meaning appeal to those who wear everything on their sleeves
Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Trend Themes
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Personalized Clothing — Me-wear creates a trend for personalized clothes with political or pop culture references.
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Humorous Tees — Apparel with humor or wit continues to attract consumers of all ages.
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Charity T-shirts — Charity t-shirts remain a popular way to support social causes.
Industry Implications
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Fashion — Fashion brands can create personalized, humorous, or charitable t-shirts and apparel for customers.
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Charity — Charity organizations can use custom t-shirts with wit and humor to draw attention to their cause.
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Marketing — Marketers can use personalized clothing with political or pop culture references to connect with consumers.
11 Featured, 89 Examples:
3,814,597 Total Clicks
Date Range:
Jan 10 — Aug 10
Trending:
V. Hot
Consumer Insight Topics:
