T-shirts with personal meaning appeal to those who wear everything on their sleeves
Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Trend Themes
1. Personalized Clothing - Me-wear creates a trend for personalized clothes with political or pop culture references.
2. Humorous Tees - Apparel with humor or wit continues to attract consumers of all ages.
3. Charity T-shirts - Charity t-shirts remain a popular way to support social causes.
Industry Implications
1. Fashion - Fashion brands can create personalized, humorous, or charitable t-shirts and apparel for customers.
2. Charity - Charity organizations can use custom t-shirts with wit and humor to draw attention to their cause.
3. Marketing - Marketers can use personalized clothing with political or pop culture references to connect with consumers.
11 Featured, 91 Examples:
3,815,882 Total Clicks
Date Range:
Jan 10 — Aug 10
Trending:
V. Hot
Consumer Insight Topics:
