Carrot Clothing hip apparel grew from the protest garb of Seriban, Aleksandar Gligoric in 1999. To voice concerns about freedom in war-torn Serbia, Gligoric started printing unequivocal anti-war messages on t-shirts for his friends and family.
The t-shirts were deemed to be "terrorist" by the government and landed Gligoric in jail. Once released, the anti-war artist joined forces with skateboarders, street artists and others who share his passion. The in-your-face Carrot clothing brand is just two years old but is already recognized as a lifestyle brand in over twenty countries.