Carrot Clothing Hip Apparel is Activist Garb for Street Culture
Katie Cordrey — March 28, 2010 — Fashion
References: carrotclothing.net & antennamag
Carrot Clothing hip apparel grew from the protest garb of Seriban, Aleksandar Gligoric in 1999. To voice concerns about freedom in war-torn Serbia, Gligoric started printing unequivocal anti-war messages on t-shirts for his friends and family.
The t-shirts were deemed to be "terrorist" by the government and landed Gligoric in jail. Once released, the anti-war artist joined forces with skateboarders, street artists and others who share his passion. The in-your-face Carrot clothing brand is just two years old but is already recognized as a lifestyle brand in over twenty countries.
The t-shirts were deemed to be "terrorist" by the government and landed Gligoric in jail. Once released, the anti-war artist joined forces with skateboarders, street artists and others who share his passion. The in-your-face Carrot clothing brand is just two years old but is already recognized as a lifestyle brand in over twenty countries.
Trend Themes
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Anti-war Fashion — There is a growing trend for fashion lines that focus on anti-war messages, providing an opportunity for designers and creators to incorporate socio-political activism into fashion.
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Activist Clothing — The success of Carrot Clothing highlights a trend of activist clothing, where brands can create a platform to promote and support social causes.
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Street Culture Fashion — The popularity of Carrot Clothing amongst skateboarders and street artists represents a trend towards fashion that captures the spirit of street culture.
Industry Implications
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Fashion Industry — The rise of anti-war and activist fashion highlights opportunities for fashion industry leaders to include more socially responsible design and production processes.
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Art and Design Industry — The intersection between fashion and art is becoming more prominent as artists and designers use clothing as a canvas for social and political commentary.
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Streetwear Industry — The success of Carrot Clothing shows opportunities for entrepreneurs and investors interested in the streetwear industry to support brands with a strong activist message.
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