Assisted Conversion
Trend
What is the Kiddie Display trend?
Kiddie Display: Many companies are taking on child-targeted displays as a way to appeal to the individualistic Millennial entering parenthood. These creative kiddie displays allow parents to feel their purchases are targeted toward children in a more explicit way that makes the shopping experience more enjoyable.
Trend themes
Themes within the Kiddie Display trend
Three behaviours holding the trend togetherChild-centric retail displays
Companies are creating displays that appeal directly to children, improving the shopping experience for families.
Playful retail design
Retail spaces are incorporating playful design elements in order to create an immersive and exciting shopping experience, particularly for children and parents.
Educational gaming opportunities
Retailers are offering classes and workshops that teach children valuable skills like programming and game design, providing them with a fun and interactive learning experience.
Industry implications
What the Kiddie Display trend means for industry
Where the trend changes the playbookRetail industry
These trends are transforming the way retailers design their stores and appeal to families with children.
Toy and game industry
Educational gaming opportunities present an opportunity for toy and game companies to enhance their products with educational benefits.
Educational industry
The trend towards educational gaming opportunities highlights a growing interest in educational programming for children outside of traditional schooling.
Trend signals
Trend signals for Kiddie Display
Trend score 3.9 out of 10, from popularity 47%, activity 63%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the Kiddie Display trend
4 featured examples from Aug 24, 2015 to Mar 29, 2017Maze-Like Child Boutiques
The 'Kindo' Store Combines a Sense of Play with High-End Clothing
Retailers can incorporate interactive and playful elements into their stores to attract customers and enhance the shopping experience.
Exclusive Kids Sneaker Stores
Berlin's 'Yumalove' Was Designed to Sell Kids Sneakers Specifically
With stores like Yumalove becoming more common, footwear companies could consider more niche offerings such as exclusive kids sneaker lines.
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
Opportunity for retailers to offer in-store game development classes as an educational and experiential service.
Unenclosed Airport Toy Stores
This Store Was Placed in the Middle of an Airport to Occupy Kids
Disruptive innovation opportunity: Incorporate playful and interactive elements in retail spaces to attract customers and increase sales.