Trend cluster
Category

Kiddie
Display

From grocery to apparel, retail targets children.

Maze-Like Child BoutiquesExclusive Kids Sneaker StoresIn-Store Game Development ClassesUnenclosed Airport Toy Stores

Trend

What is the Kiddie Display trend?

Kiddie Display: Many companies are taking on child-targeted displays as a way to appeal to the individualistic Millennial entering parenthood. These creative kiddie displays allow parents to feel their purchases are targeted toward children in a more explicit way that makes the shopping experience more enjoyable.

Trend themes

Themes within the Kiddie Display trend

Three behaviours holding the trend together
01

Child-centric retail displays

Companies are creating displays that appeal directly to children, improving the shopping experience for families.

02

Playful retail design

Retail spaces are incorporating playful design elements in order to create an immersive and exciting shopping experience, particularly for children and parents.

03

Educational gaming opportunities

Retailers are offering classes and workshops that teach children valuable skills like programming and game design, providing them with a fun and interactive learning experience.

Industry implications

What the Kiddie Display trend means for industry

Where the trend changes the playbook
For

Retail industry

These trends are transforming the way retailers design their stores and appeal to families with children.

For

Toy and game industry

Educational gaming opportunities present an opportunity for toy and game companies to enhance their products with educational benefits.

For

Educational industry

The trend towards educational gaming opportunities highlights a growing interest in educational programming for children outside of traditional schooling.

Trend signals

Trend signals for Kiddie Display

Trend score 3.9 out of 10, from popularity 47%, activity 63%, freshness 8%.

Popularity47%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America