Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Kid
Responsibility
Brands are launching products that empower children to be more responsible.
3.8
Trend score
Trend
What is the Kid Responsibility trend?
Kid Responsibility: Brands and designers are attempting to encourage children by teaching them manners and accountability. This comes in the form of products that track routines and chores, as well as sophisticated designs that are kid-friendly in functionality but boast grown-up aesthetics.
Insight
The consumer insight behind the Kid Responsibility trend
The government-imposed COVID-19 restrictions have caused many families to remain at home and in order to maintain peace, consumers are looking for ways to keep each other accountable in the house. This is especially pronounced within the child-parent relationship and adults are taking advantage of this time at home. They are engaging their kids in various activities that contribute to the child's overall character, whether it be pertaining to responsibility and maturity or simply something enriching like a new skill.
Trend themes
Themes within the Kid Responsibility trend
Three behaviours holding the trend together01
Kid Responsibility
Brands are launching products that promote responsibility in children, through the use of innovative features in their products.
02
Child-friendly Cooking
Chefs and cooking educators are creating cooking tutorials specifically for children that feature vegan and plant-based meals that are simple and easy to prepare.
03
Customized Activity Schedules
Designers are creating watches and charts that help children follow daily routines in a more organized way, with features that cater to their specific needs.
Industry implications
What the Kid Responsibility trend means for industry
Where the trend changes the playbookFor
Parenting Industry
The parenting industry can utilize these trends to create and launch products that cater to raising responsible children.
For
Education Industry
The education industry can create programs that teach children important life skills, such as cooking and meal prep, as well as how to follow a routine.
For
Child-specific Houseware Industry
The houseware industry can create child-specific furniture and dining products that are functional, practical, and aesthetically pleasing, that signal to children they are equals in the family.
Workshop question
How can your product/service be revamped to serve families?
Trend signals
Trend signals for Kid Responsibility
Trend score 3.8 out of 10, from popularity 45%, activity 62%, freshness 9%.
Popularity45%
Activity62%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kid Responsibility trend
4 featured examples from Nov 18, 2019 to Aug 27, 2020CategoryArt & Design
Empowering Child-Specific Houseware
The Ben Van Berkel x Alessi Boasts Chair & Dinnerware for Kids
The housewares industry has an opportunity to develop and market products specifically for children, by prioritizing safety, playfulness, and aesthetics.
CategoryLife-Stages
Daycare Activity Timepieces
The Conceptual 'Daycare-at-Home' Watch is Designed for Children
Disruptive innovation opportunity: Developing more wearable technology products designed specifically for children at daycare, school, and home, to engage them and facilitate thei…
CategoryLifestyle
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
Opportunities for food companies to develop new plant-based products and healthier meal options for children, as well as to launch educational campaigns that promote healthier eat…
CategoryLifestyle
Adaptable Routine Charts
The Octopus Chart Helps to Create Customized Tasks & Schedules for Kids
The childcare industry can incorporate visual routine charts to develop better daily schedules and routines for kids.
